The Effects of E-WOM, Information Overload, Attitude Towards Online Purchase, and Consumer Psychological Condition on the Intention Towards Online Purchase of Laptop Product

Abstract

This study aims to determine the influence of E-WOM, information overload, attitudes towards online purchases, and the psychological condition of consumers on online purchase intention of laptop product. Data were collected by distributing online questionnaires involving 177 internet user respondents who had never purchased a laptop online. The location of this research is in Indonesia. The hypothesis was analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). In taking samples, this research used a purposive sampling technique and in measuring variables, this research used a Likert scale model. The results of data analysis show that E-WOM has no effect on Online Purchase Intentions and Attitudes towards Online Purchases. On the other hand, excess information and attitudes towards online purchases have a positive effect on online purchase intentions for laptop products. Apart from that, the results also show that E-WOM influences information overload. The implication of these findings is that factors such as more complete information and positive attitudes towards online purchases have an important role in influencing consumers’ decisions in planning to purchase laptop products online, which can help companies and marketers in developing more effective marketing strategies.