METAPHORICAL CONCEPTS AND THEIR IDEOLOGICAL FUNCTIONS IN ALURING VOTES FOR INDONESIAN PRESIDENCY

Arif Budiman
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Abstract

This study is to reveal the metaphor used in political talks among the supporters of running mates in Indonesian General Election of 2019, those are Jokowi as the incumbent, and Prabowo as the competitor. This applied a content analysis to explore the use of metaphor in the political speeches. The data source included the news and the videos containing metaphors produced by the politician supporting the candidates. The theory applied in investigating the metaphors are conceptual metaphor (Lakoff and Johnson:1980), and the Critical Metaphor Analysis, CMA (Charteris-Black: 2004). Some conceptual metaphors drawn from their metaphorical expressions are NATION IS A BUILDING, functions to criticize that the building couldn’t stand on the lie, hiding the history of competitor candidate, Prabowo. Other metaphors from the incumbent are targeted to Rocky Gerung (RG), as a tough and intelligent speakers in Indonesian political discourse. Budiman Sujatmiko took the concept of DEBATING IS A PLAY, undermining the arguments in RG’s statements. Meanwhile, the supporters in Prabowo Camp focuses on criticizing the behavior of the existing government and leaders, by creating concepts of MISUSING IS STEALING, PRESIDENT IS A SCHOOL BOY, SWEARING IS A SENSATION, TO LEAD IS TO SUFFER. These two different metaphors go into an ideology with different direction. In one side, the incumbents claim that the government has failed. In another, the opposants believe that it has failed, by proving their bad behaviors
隐喻概念及其在争取印尼总统选票中的意识形态功能
本研究旨在揭示2019年印尼大选竞选伙伴支持者之间政治对话的隐喻,即现任总统佐科威和竞争对手普拉博沃。本文运用内容分析的方法来探讨隐喻在政治演讲中的运用。数据来源包括支持候选人的政治家制作的新闻和包含隐喻的视频。用于隐喻研究的理论有概念隐喻(Lakoff and Johnson:1980)和批判性隐喻分析(Charteris-Black: 2004)。从他们的隐喻表达中得出的一些概念隐喻是NATION IS A BUILDING,功能是批评建筑不能站在谎言上,隐藏竞争对手候选人Prabowo的历史。现任总统的其他隐喻针对的是Rocky Gerung (RG),他在印尼政治话语中是一位强硬而聪明的演讲者。Budiman Sujatmiko采用了辩论是一种游戏的概念,破坏了RG声明中的论点。与此同时,Prabowo营地的支持者则专注于批评现任政府和领导人的行为,他们创造了“滥用职权就是偷窃”、“总统是小学生”、“骂人就是轰动”、“领导就是受苦”等概念。这两个不同的隐喻以不同的方向进入了一种意识形态。一方面,现任者声称政府失败了。在另一种情况下,反对派认为,通过证明他们的不良行为,它已经失败了
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