An Updated Overview of Research Published in Sport Marketing Quarterly (2012 to 2022): A Tri-Method Approach

IF 2 4区管理学 Q3 BUSINESS

Sport Marketing Quarterly Pub Date : 2023-12-01 DOI:10.32731/smq.324.122023.06

Erfan Moradi

引用次数: 0

Abstract

This article had two primary goals. The first goal was to update the previous study regarding the content analysis of Sport Marketing Quarterly (SMQ) by Peetz and Reams (2011). The second aim was to compare the prior review results by adding an in-depth analysis focusing on unique aspects by integrating three methods. Two hundred and seven articles published between 2012 and 2022 in SMQ were analyzed using bibliometric and content analysis and the paradigm funnel. Th e conceptual structure map of keywords is expressive of four clusters, while the co-citation analysis points to three. Media consumption, motives, social media, fan engagement, ticket sales, and brand management are some niche and emerging topics that may be discussed and noticed. In addition, satisfaction and corporate social responsibility are trending topics in SMQ. Last, this study offers a snapshot of the gaps, which outlines future directions for sport marketing studies in SMQ.

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体育营销季刊》发表的最新研究综述（2012 至 2022 年）：三方法论

本文有两个主要目标。第一个目标是更新之前关于Peetz和Reams(2011)的《体育营销季刊》(SMQ)内容分析的研究。第二个目的是通过整合三种方法，增加对独特方面的深入分析，比较先前的审查结果。采用文献计量学、内容分析和范式漏斗对2012年至2022年间发表在SMQ上的227篇文章进行了分析。关键词的概念结构图表达了四个聚类，而共被引分析则指向三个聚类。媒体消费、动机、社交媒体、粉丝参与、门票销售和品牌管理是一些可以讨论和注意的利基和新兴话题。此外，满意度和企业社会责任是SMQ的热门话题。最后，本研究提供了差距的快照，概述了SMQ体育营销研究的未来方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Sport Marketing Quarterly Multiple-

自引率

13.30%

发文量

期刊介绍： Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.