Good night versus goodbye? Comparing the mourning remarks of virtual and human uploaders through a data-mining approach

Yi Mou, Jianfeng Lan, Yingjia Huang
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Abstract

In response to the rapid growth in the popularity of virtual humans, this study investigates the attitudes and perceptions of young viewers, from Generation Z in particular, toward virtual uploaders (VTubers). We qualitatively and quantitatively compared the online mourning directed at the “demised” virtual uploaders and deceased human uploaders, and human celebrities through a data-mining approach. Two salient patterns emerge. The mourning remarks for virtual uploaders are considerably different from those concerning human celebrities. And the mourning remarks for the disembodied human uploaders are more consistent with those for virtual uploaders, but the remarks for embodied human uploaders are more in line with those for offline celebrities. Our findings suggest that young viewers are becoming accustomed to virtual beings in online environments and are beginning to treat humans like machines based on their similarities (the degree of embodiment in this case). Young generations immersed in virtual spaces may develop different concepts of life, demise, and even humanity.
晚安还是再见?通过数据挖掘方法比较虚拟上传者和人类上传者的悼念言论
为了应对虚拟人的迅速普及,本研究调查了年轻观众,特别是Z一代,对虚拟上传者(VTubers)的态度和看法。我们通过数据挖掘方法,定性和定量地比较了针对“死亡”的虚拟上传者和已故的人类上传者以及人类名人的在线哀悼。出现了两个显著的模式。对虚拟上传者的哀悼与对人类名人的哀悼有很大的不同。对无实体上传者的哀悼言论与对虚拟上传者的哀悼言论更为一致,而对有实体上传者的哀悼言论与对线下名人的哀悼言论更为一致。我们的研究结果表明,年轻的观众正在逐渐习惯网络环境中的虚拟人物,并开始根据他们的相似性(在这种情况下的具体化程度)将人类视为机器。沉浸在虚拟空间中的年轻一代可能会对生命、死亡甚至人性产生不同的概念。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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