Circular Economy from a Consumer Perspective: Malaysia Versus Pakistan

IF 1.3 Q1 AREA STUDIES

Millennial Asia Pub Date : 2023-12-04 DOI:10.1177/09763996231211491

Muhammad Tahir Jan

引用次数: 0

Abstract

The industrial revolution has fuelled excessive production and consumption of products to the extent that is decimating the environment. To mitigate this issue, the newly discovered procedure of ‘The Circular Economy’ is entrenched. This concept encourages new and innovative systems of production, consumption and disposal with less to no adverse effects on the environment. The topic of circular economy, however, has been hardly researched by marketing scholars. The present research, therefore, attempts to consider the consumer stance in the circular economy, while reflecting on 757 consumers in two developing circular nations. Analysis was performed to test the proposed model and the hypotheses. Results evince that circular economy accelerates resource regeneration for both nations such that individual social norms, attitude and concern for the ecosystem are more relatively important than appropriacy and the right to control how consumer perceived their intention which aligned with sustainability and circular economy initiatives.

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从消费者角度看循环经济：马来西亚与巴基斯坦

工业革命推动了产品的过度生产和消费，以至于破坏了环境。为了缓解这一问题，新发现的“循环经济”程序是根深蒂固的。这一概念鼓励新的和创新的生产、消费和处置系统，对环境的不利影响少到没有。然而，市场营销学者对循环经济的研究却很少。因此，本研究试图考虑消费者在循环经济中的立场，同时对两个发展中循环国家的757名消费者进行反思。进行分析以检验所提出的模型和假设。结果表明，循环经济加速了两国的资源再生，因此个人的社会规范、态度和对生态系统的关注比控制消费者如何感知其与可持续性和循环经济倡议相一致的意图的适当性和权利更为重要。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Millennial Asia AREA STUDIES-

CiteScore

4.50

自引率

12.50%

发文量

期刊介绍： Millennial Asia: An International Journal of Asian Studies is a multidisciplinary, refereed biannual journal of the Association of Asia Scholars (AAS)–an association of the alumni of the Asian Scholarship Foundation (ASF). It aims to encourage multifaceted, multidisciplinary and interdisciplinary research on Asia, in order to understand its fast changing context as a growth pole of global economy. By providing a forum for Asian scholars situated globally, it promotes dialogue between the global academic community, civil society and policy makers on Asian issues. The journal examines Asia on a regional and comparative basis, emphasizing patterns and tendencies that go beyond national borders and are globally relevant. Modern and contemporary Asia has witnessed dynamic transformations in cultures, societies, economies and political institutions, among others. It confronts issues of collective identity formation, ecological crisis, rapid economic change and resurgence of religion and communal identifies while embracing globalization. An analysis of past experiences can help produce a deeper understanding of contemporary change. In particular, the journal is interested in locating contemporary changes within a historical perspective, through the use of interdisciplinary and multidisciplinary approaches. This way, it hopes to promote comparative studies involving Asia’s various regions. The journal brings out both thematic and general issues and the thrust areas are: Asian integration, Asian economies, sociology, culture, politics, governance, security, development issues, arts and literature and any other such issue as the editorial board may deem fit. The core fields include development encompassing agriculture, industry, regional trade, social sectors like health and education and development policy across the region and in specific countries in a comparative perspective.