The Regulatory Role of Organizational Identification in the Effect of Pygmalion on the Cyberslacking Behaviour of Hotel Businesses Employees

Abstract

The objective of this study is to investigate the regulatory role of organizational identification in the effect of pygmalion on cyberslacking behaviour in five-star hotel business employees. A survey consisting of three different scales was administered to measure pygmalion, cyberslacking behaviour and organizational identification. Participants were asked to answer 4 questions about demographic factors, 10 questions about pygmalion, 14 questions about cyberslacking and 7 questions about organizational identification. The data obtained from 254 employees using convenience sampling and face-to-face survey methods were analysed using SPSS, SPSS Process and Amos software. The study found that when hotel employees have a low level of organizational identification, pygmalion does not significantly impact their cyberslacking behaviour. However, when organizational identification is medium or high, pygmalion has a significant negative effect on cyberslacking behaviour. According to result of the analysis, the effect of pygmalion on cyberslacking behaviour is regulatory by the level of organizational identification.