Entrepreneurs′ perceptions of innovation, wine tourism experience, and sustainable wine tourism development: the case of Romanian wineries

IF 6.2 3区管理学 Q1 BUSINESS

International Entrepreneurship and Management Journal Pub Date : 2023-12-04 DOI:10.1007/s11365-023-00918-6

Iulian Adrian Sorcaru, Mihaela-Carmen Muntean, Ludmila-Daniela Manea, Rozalia Nistor

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Abstract

Innovation in the wine tourism network is the path to success, considering the rapid changes in customer behaviour. The purpose of this study—based on an adaptation of the resource dependency theory (RDT) and the resource base view (RBV) theory—is to explore the relationship between the entrepreneurs′ perceptions of innovation, wine tourism experience, and the development of sustainable wine tourism for Romanian wineries. Data were collected online using a questionnaire completed by 102 entrepreneurs who manage wineries that practise wine tourism. The entrepreneurs′ answers were processed with SmartPLS4 software, and the validation tool was structural equations modelling (PLS-SEM). The findings show that Romanian entrepreneurs know the importance of financing and products and services innovation (WFPSI) for wineries, and rely consistently on wine tourism experience (WTE). The mediating effect of WTE between WFPSI and sustainable wine tourism development (SWT) is also provided. Moreover, WFPSI has a significant effect on the other internal and external innovation activities analysed in the research model: wineries online promotion and sales innovation (WOPSI) and wineries’ collaborations and alliances innovation (WCAI). In the final outcome of our research model, the balance of winery entrepreneurs’ knowledge favours external innovation activities, with WCAI and WTE having a greater impact on SWT than WOPSI. The new conceptual research model and the findings provide theoretical and practical implications for all the stakeholders interested in sustainable wine tourism development.

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企业家创新观念、葡萄酒旅游体验与可持续葡萄酒旅游发展:以罗马尼亚酒庄为例

考虑到客户行为的快速变化，葡萄酒旅游网络的创新是通往成功的道路。本研究基于资源依赖理论(RDT)和资源基础观点(RBV)理论，旨在探讨企业家的创新观念、葡萄酒旅游体验和罗马尼亚酒庄可持续葡萄酒旅游发展之间的关系。数据是通过一份在线问卷收集的，问卷由102位经营葡萄酒旅游的酒庄的企业家填写。企业家回答采用SmartPLS4软件处理，验证工具为结构方程建模(PLS-SEM)。研究结果表明，罗马尼亚企业家知道融资和产品服务创新(WFPSI)对酒庄的重要性，并始终依赖葡萄酒旅游体验(WTE)。本文还分析了WTE在WFPSI与葡萄酒旅游可持续发展(SWT)之间的中介作用。此外，WFPSI对研究模型所分析的其他内部和外部创新活动(酒厂在线促销与销售创新(WOPSI)和酒厂合作与联盟创新(WCAI))也有显著影响。在我们的研究模型的最终结果中，酒庄企业家的知识平衡有利于外部创新活动，WCAI和WTE对SWT的影响大于WOPSI。新的概念研究模型和研究结果为所有对可持续葡萄酒旅游发展感兴趣的利益相关者提供了理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Entrepreneurship and Management Journal Multiple-

CiteScore

12.50

自引率

3.60%

发文量

期刊介绍： The International Entrepreneurship and Management Journal (IEMJ) publishes high quality manuscripts dealing with entrepreneurship, broadly defined, and the management of entrepreneurial organizations. The journal will expand the study of entrepreneurship and management by publishing innovative articles based on different perspectives using a variety of methodological approaches and showing the practical implications of the research for its readership. IEMJ is unique; providing a multi-disciplinary forum for researchers, scholars, consultants, entrepreneurs, businessmen, managers and practitioners in the field of entrepreneurship. The journal covers the relationship between management and entrepreneurship including both conceptual and empirical papers, leading to an improvement in the understanding of international entrepreneurial perspectives of the organisations concerned. Entrepreneurial studies are important in creating new economic activity that in turn increases innovation, employment, economic wealth and growth. The journal focuses on the diverse and complex characteristics of entrepreneurship in SMEs and large companies in local, regional, national or international markets that lead to competitiveness in the face of the effects of globalization. Though preference will be given to manuscripts that are international in scope, papers focused on domestic contexts and issues are welcome also, in order to facilitate the sharing of knowledge and potential generalizability of findings worldwide. IEMJ will publish original papers which contribute to the advancement of the field of entrepreneurship and the interface between management and entrepreneurship, as well as articles on business corporate strategy and government economic policy. On occasions, the journal will also feature case studies of successful firms or other cases having important practical implications. The journal places great emphasis on the quality of the papers it publishes. Submission of a paper will imply that it contains original unpublished work and is not being submitted for publication elsewhere. Officially cited as: Int Entrep Manag J