{"title":"Nuturing client relationships: using smart technology to personalise communications","authors":"Claire Pritchard","doi":"10.1002/inpr.383","DOIUrl":null,"url":null,"abstract":"<p>Connecting with clients is a vital part of veterinary businesses. When it's done right, you'll reap the return on your investments, as will your patients. This article explains the importance of ensuring practice communications are consistent, personalised and relevant to help foster and maintain these client relationships, and outlines how smart technology can help you achieve this in practice.</p>","PeriodicalId":54994,"journal":{"name":"in Practice","volume":null,"pages":null},"PeriodicalIF":0.3000,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"in Practice","FirstCategoryId":"97","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/inpr.383","RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"VETERINARY SCIENCES","Score":null,"Total":0}
引用次数: 0
Abstract
Connecting with clients is a vital part of veterinary businesses. When it's done right, you'll reap the return on your investments, as will your patients. This article explains the importance of ensuring practice communications are consistent, personalised and relevant to help foster and maintain these client relationships, and outlines how smart technology can help you achieve this in practice.
期刊介绍:
In Practice is published 10 times a year and provides continuing educational material for veterinary practitioners. It includes clinical articles, written by experts in their field and covering all species, providing a regular update on clinical developments, and articles on veterinary practice management. All articles are peer-reviewed. First published in 1979, it now provides an extensive archive of clinical review articles.
In Practice is produced in conjunction with Vet Record, the official journal of the British Veterinary Association (BVA). It is published on behalf of the BVA by BMJ Group.