Making the best of consumer participation

Brian James Carr MBA, Grad Dip BA, AIMM
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Abstract Organizations that have engaged consumers in their work using traditional patient satisfaction tools have accomplished a number of significant outcomes. However, organizations are now being challenged to move into more meaningful collaborations with consumers regarding evaluating and improving services. This study describes and evaluates the effectiveness of consumer partnerships established to cover a project that lasted for about 4 months. Surveys were conducted with staff and consumers involved in the project. Structured questionnaires were used for both groups and the consumers were invited to focus interviews to explore specific issues. Issues regarding recruitment, preparation and management of consumers are important if satisfactory outcomes are to be realised. Further, staff attitudes and behaviours were examined that indicated staff shared the view that engagement of consumers was a worthwhile exercise. Quality consumer collaborations can bring about organizations being a highly valued community assets.

充分利用消费者的参与
使用传统的患者满意度工具让消费者参与工作的组织已经取得了许多显著的成果。然而,组织现在面临的挑战是,在评估和改进服务方面与消费者进行更有意义的合作。本研究描述并评估了在一个持续约4个月的项目中建立的消费者伙伴关系的有效性。对参与该项目的员工和消费者进行了调查。两组都使用了结构化的问卷调查,并邀请消费者进行重点访谈,以探讨具体问题。如果要取得令人满意的结果,有关消费者的招募、准备和管理问题是很重要的。此外,还审查了工作人员的态度和行为,表明工作人员都认为消费者的参与是一项有价值的工作。高质量的消费者协作可以使组织成为高价值的社区资产。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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