The Relationship Between Innovative Behavior and Business Intelligence System Adoption as Mediated by Competitive Intelligence and Moderated by Innovative Dynamism

Abstract

This conceptual paper delves into the intricate relationship between Innovation Behavior (IB) and Business Intelligence System (BIS) adoption among Small and Medium Entrepreneurs (SMEs) in Malaysia. Guided by the Resource-Based View (RBV) theory, the study explores the mediating influence of Competitive Intelligence (CI) and the moderating effect of Innovative Dynamism (ID). Drawing upon the RBV theory, which emphasizes the strategic significance of unique and valuable resources, we propose a quantitative research design employing a survey approach to gather data from SMEs through email questionnaires. By leveraging the RBV lens, we aim to identify the critical role played by IB as a strategic resource for driving innovation within SMEs, further shaping their sustainable competitive advantage. Additionally, the study aims to unveil how CI serves as a pivotal mediator, influencing the relationship between IB and BIS adoption. At the same time, ID acts as a dynamic moderator, impacting the strength of this relationship. This study's conceptualization advances the understanding of the factors that influence SMEs' performance in Malaysia and highlights the role of innovation and technology in driving growth and productivity. The potential insights gained from conducting this research offer valuable implications for policymakers, industry practitioners, and entrepreneurs seeking to leverage innovation and business intelligence to unlock SMEs' full potential. By shedding light on the intricate relationships between IB, CI, BIS adoption, and the moderating effect of ID, this conceptual paper contributes to the existing literature and stimulates further research to foster a conducive environment for SME growth and sustainability in Malaysia.