Exploring the Potential of Comics for Science Communication: A Study on Conveying COVID-19 Vaccine Safety Information to Black Americans

IF 4.6 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2023-08-01 DOI:10.1177/10755470231195643

Nan Li, Dominique Brossard, Shiyu Yang, Leonardo Barolo Gargiulo

引用次数: 0

Abstract

This study examined the effectiveness of using comics to communicate scientific information on COVID-19 vaccine safety to Black Americans. Although the effects of comics on interest, recall, and information sharing intention were not significant compared to expository texts and infographics, comics featuring abstract, racially ambiguous characters facilitated greater learning among participants with lower knowledge of COVID-19 vaccines, as opposed to comics with realistic representations of Black individuals. Furthermore, the effects of comics varied depending on individuals’ interest in comic reading. These findings highlight the potential of comics in science communication, but their design and target audience should be carefully considered.

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探索漫画在科学传播中的潜力:向美国黑人传达COVID-19疫苗安全信息的研究

本研究考察了使用漫画向美国黑人传播有关COVID-19疫苗安全性的科学信息的有效性。尽管与说明性文本和信息图表相比，漫画对兴趣、回忆和信息共享意图的影响并不显著，但与以黑人为现实代表的漫画相比，以抽象、种族模糊的角色为特征的漫画促进了对COVID-19疫苗了解程度较低的参与者的学习。此外，漫画的影响取决于个人对漫画阅读的兴趣。这些发现强调了漫画在科学传播中的潜力，但它们的设计和目标受众应该仔细考虑。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.