Modeling E-Commerce Website Using QFD

IF 1.6 Q3 BUSINESS, FINANCE

Australasian Accounting Business and Finance Journal Pub Date : 2023-06-12 DOI:10.33086/bfj.v8i1.3947

Manik Ayu Titisari, Surjo Hadi, Yitno Utomo, Denis Fidita Karya, Gerald Binta Syarifudin Aliansa

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引用次数: 0

Abstract

In the last decade, technological developments and advances in the digital economy have changed consumer behavior significantly. In this millennial era, all levels of society can easily use e-Commerce. Meeting customer needs, even exceeding their expectations, is crucial in this intense digital business competition. This study took place at a X Store, which aimed to identify service attributes that would be developed to improve their quality. This study used the Quality Function Deployment (QFD) method, which began with surveys and interviews, then distributed questionnaires to respondents (customers) to find the Voice of Customers, and then processed the data using QFD. The results showed that: 1) the attribute Product Quality had the highest level of importance, with an importance level of 4.63; 2) the attribute Complete Product Type had the top priority for superior performance, with a weight value of 4.6398; 3) the technical response Easy Order Tracking Service is a top priority for improvement, with a priority value of 6.3224 and a normalized contribution of 32.44%.

查看原文本刊更多论文

用QFD建模电子商务网站

在过去的十年里，技术的发展和数字经济的进步极大地改变了消费者的行为。在这个千禧年的时代，社会的各个层面都可以很容易地使用电子商务。在这个激烈的数字商业竞争中，满足客户需求，甚至超越他们的期望是至关重要的。这项研究是在一家X商店进行的，旨在确定服务属性，这些属性将被开发以提高其质量。本研究采用了质量功能展开(QFD)方法，从调查和访谈开始，然后向受访者(客户)分发问卷，寻找客户的声音，然后使用QFD对数据进行处理。结果表明:1)产品质量属性的重要度最高，重要度为4.63;2)完整产品类型属性具有最优性能，权重值为4.6398;3)技术响应Easy Order Tracking Service是需要改进的最优先级，优先级值为6.3224，标准化贡献度为32.44%。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Australasian Accounting Business and Finance Journal BUSINESS, FINANCE-

CiteScore

3.90

自引率

15.80%

发文量

审稿时长

24 weeks

期刊介绍： The Australasian Accounting, Business and Finance Journal is a double blind peer reviewed academic journal. The main focus of our journal is to encourage research from areas of social and environmental critique, exploration and innovation as well as from more traditional areas of accounting, finance, financial planning and banking research. There are no fees or charges associated with submitting to or publishing in this journal.