Skin Minimalism - What is the New Beauty Trend?

Abstract

The assumptions of the “less is more” trend are becoming more attractive to more and more consumers. In the last few years, we can see the development of many new cosmetic companies. In social media, we are faced with many advertisements for more and more new products available on the market. Often it is under the influence of external stimuli that we buy new cosmetics, which very often end up on our shelves and then into the trash. The minimalism trend educates consumers to be prudent about excessive consumerism. We lose money, stimulate the skin and contribute to environmental pollution. The idea of skin minimalism assumes not only limiting the amount of products used every day, but also reducing the number of used cosmetics packaging.