Entrepreneurial Orientation and Competitiveness of Medium size Enterprises in Kenya: The Mediating Role of Corporate Social Responsibility

Abstract

Purpose: The study sought to establish the mediating effect of CSR on the relationship between entrepreneurial orientation and competitiveness of Medium-Size Enterprises in Kenya. Descriptive and exploratory research design was used. Methodology: The study used the stratified random sampling technique as it ensured that all listed companies is represented according to the various sectors. Statistical Package for Social Sciences (SPSS) was used for analysis. Findings: The results show enough evidence that EO positively influence competitiveness of Medium-Size Enterprises and that, CSR significantly and fully mediate the relationship between entrepreneurial orientation and the competitiveness of Medium-Size Enterprises in Kenya. Unique Contributions to Theory, Policy and Practice: Regarding managerial implications, the study provides knowledge to managers over the processes of shaping strategy and decision making, stressing the importance of both encouraging the development of EO capabilities and focusing efforts on CSR to improve Medium-Size Enterprises competitiveness.