Introducing the Validation of Data Quality Indicators Through Re-Classification: The example of SQP and pretest surveys

IF 2.4 4区 管理学 Q3 BUSINESS
Cornelia E Neuert, Tobias Gummer
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引用次数: 0

Abstract

The present study introduces the concept of validating data quality indicators through re-classification. We use the term re-classification to mean the evaluation of how well an indicator detects the quality of different versions of a survey question for which the quality is known a priori. We illustrate its application with two examples. In both, we make use of 12 questions from prior experiments that manipulated text features of questions to create ‘low’ and ‘high’ quality versions of each question. In the first example, we coded each question version in SQP 2.1 to obtain indicators of validity, reliability, and quality. We compared these indicators between the two versions of each question to assess whether the SQP outcomes were sensitive to text features. In the second example, we used a pretest survey to obtain three indicators of survey quality: response latencies, item nonresponse, and consistency over time. Again, we compared these indicators between question versions to assess whether the indicators were sensitive to text features. We give recommendations for applying re-classification and an outlook for future research opportunities.
通过再分类介绍数据质量指标的验证:以SQP和预试调查为例
本研究引入了通过重新分类来验证数据质量指标的概念。我们使用术语“重新分类”来表示评估指标检测质量已知先验的调查问题的不同版本的质量的程度。我们用两个例子来说明它的应用。在这两个实验中,我们都使用了之前实验中的12个问题,这些问题通过处理问题的文本特征来创建每个问题的“低”和“高”质量版本。在第一个例子中,我们在SQP 2.1中对每个问题版本进行编码,以获得效度、信度和质量指标。我们比较了每个问题的两个版本之间的这些指标,以评估SQP结果是否对文本特征敏感。在第二个例子中,我们使用预测调查来获得调查质量的三个指标:反应延迟、项目无反应和随时间的一致性。再一次,我们比较了不同问题版本之间的这些指标,以评估这些指标是否对文本特征敏感。我们提出了应用再分类的建议和对未来研究机会的展望。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
6.00
自引率
6.70%
发文量
38
期刊介绍: The International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to: KEEP abreast of cutting-edge developments APPLY new research approaches to your business UNDERSTAND new tools and techniques LEARN from the world’s leading research thinkers STAY at the forefront of your profession
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