Unlocking the Art of Welcome Messages: A Genre Analysis of Welcome Messages on Hotels' Websites

Quesie L. Brigole, Cristelle Mae Descutido, Shekinah Donasco, Chelsea Grace A. Terania, Ruel T. Bonganciso, Devianti Liannita
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Abstract

This study is set in a rapidly evolving digital world where websites have become vital, especially in the hotel industry. Hotel industries utilize websites to capture guests' first impressions through a welcome message. As a result, the study probed the typical rhetorical strategies (moves and steps) and the frequently used phrases or clauses in each move and step in the welcome messages on the websites of selected hotels in Western Visayas, where this region is set to claim a significant role in the tourist industry, attracting both local and foreign visitors. Using Google, the researchers used purposeful sampling to gather eligible hotel websites with welcome messages in Western Visayas. For the qualitative data, this study used Swale's Move-Step approach. The result shows that the welcome messages follow a common pattern. The researchers discovered that the corpora have four moves, and each move has one to three steps. These moves and steps represent the typical strategies of hotels' welcome messages. However, the phrases being used, especially the modifiers, vary in their exact formulation but convey the same underlying intention. This study reveals the structured language strategies employed by Western Visayas hotels in their website welcome messages. These findings have implications for ESP education, helping tailor language instruction for the hospitality industry. It aids educators in designing effective language learning strategies in line with evolving communication conventions, enhancing ESP education for specific professions.
打开欢迎信息的艺术:酒店网站欢迎信息的体裁分析
这项研究是在一个快速发展的数字世界中进行的,在这个世界中,网站变得至关重要,尤其是在酒店业。酒店行业利用网站通过欢迎信息捕捉客人的第一印象。因此,该研究探讨了典型的修辞策略(动作和步骤)和经常使用的短语或条款在每一个动作和步骤的欢迎信息在西米沙鄢群岛选定的酒店的网站上,该地区设置声称在旅游业的重要作用,吸引本地和外国游客。利用谷歌,研究人员进行了有目的的抽样,收集了西米沙鄢群岛有欢迎信息的符合条件的酒店网站。对于定性数据,本研究使用了Swale的Move-Step方法。结果显示,欢迎消息遵循一个共同的模式。研究人员发现,语料库有四个动作,每个动作有一到三个步骤。这些动作和步骤代表了酒店欢迎信息的典型策略。然而,所使用的短语,特别是修饰语,在其确切的表述上有所不同,但传达了相同的潜在意图。这项研究揭示了西米沙鄢群岛酒店在其网站欢迎信息中采用的结构化语言策略。这些发现对ESP教育具有启示意义,有助于为酒店业量身定制语言教学。它有助于教育工作者设计有效的语言学习策略,以适应不断发展的交际习惯,加强特定职业的ESP教育。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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