Analysis on the application of digital media technology in the teaching of advertising planning course

Abstract

Digital media technology is playing an increasingly important role in curriculum teaching, which provides new possibilities for the development and reform of education. This paper discusses the application of digital media technology in curriculum teaching, and points out its advantages in improving teaching quality, enhancing teacher-student interaction, promoting personalized learning, enhancing learning experience and improving teaching efficiency. However, the application of digital media technology also faces some challenges and problems, such as information overload, privacy protection, and high technical threshold, which need to be further studied and discussed. At the same time, the application of digital media technology needs to be closely combined with the teaching content of the course, and according to different course characteristics and student needs, the appropriate technology and way can be selected to achieve the best teaching effect. In the future, with the continuous development and progress of digital media technology, its application in curriculum teaching will be more extensive and in-depth. Digital media technology will be closely integrated with education, creating a more intelligent, personalized and efficient teaching environment for us, and promoting the development and progress of education. It can be seen that digital media technology has broad application prospects and potential in curriculum teaching, and it is worth our further exploration and research to make greater contributions to the development and reform of education.