A Study on Playful Experiential Elements of Space to Enhance Creativity - Focused on Hyundai Card Library Space -

Abstract

Creativity is a key factor in proposing new ways to leverage data and solve problems as they arise. Therefore, the purpose of this study is to focus on creativity and physical space, paying attention to the aspect of playfulness in the development of creativity. The goal is to extract the experiential characteristics in a playful space. The research methodology involves investigating the correlation between creativity and physical space through theoretical considerations and deriving the characteristics of creative development. Subsequently, the relationship between creativity and playful spaces is examined through the study of playful spaces, and the experiential factors in playful spaces are identified. Finally, the experiential factors derived from the study will be analyzed in the context of the Hyundai Card Space, examining how they manifest in real physical spaces. The experiential factors in playful spaces derived through the research are as follows: First, shared experience. Second, escapade experience. Third, stimulus experience. Fourth, choice experience. There are a total of four factors. Through case analysis, the results of analyzing actual expressions indicate that playful experiences can fulfill the environmental factors influencing creativity during adulthood. It requires careful consideration of how the space can engage the participants and influence their behaviors. Additionally, efforts should be made to create scalability, potential, and possibilities that can generate infinite outcomes. Shared experiences require a space that narrows the physical distance between participants and allows for programmatic support. Escapade experiences emphasize even small changes that differentiate them from everyday life. They enable individuals to experience something new and become aware of being exposed to a new environment. Stimulus experiences encourage participants to maintain and repeat actions, engaging their senses and creating a sense of tension. In the case of choice experiences, even small variations in elements can generate a multitude of possibilities. The outcome of the experience varies greatly depending on the position and options chosen by the participant.