Temple service quality model for future pilgrimages in Indian sub-continent through user-generated contents (UGC) in TripAdvisor

Q1 Social Sciences

International Journal of Tourism Anthropology Pub Date : 2023-01-01 DOI:10.1504/ijta.2023.130849

Debasish Batabyal, Yashwant Singh Rawal, Pratim Chatterjee, Shatrajit Goswami

引用次数: 3

Abstract

Several thousand years old 12 holy radiant pillars (or Jyotirlings) circuit, comprising 12 temples, represents the most sacred Hindu pilgrimage with immense religious and mythological values in the Indian sub-continent. This paper designs and projects a temple service quality (TSQ) model based on user-generated content (UGC) from TripAdvisor for all these 12 sacred sites with a special emphasis on the Kashi Vishwanath temple in Varanasi. This Kashi Vishwanath temple registers maximum negative reviews all over a decade. The TSQ model is exhibited through these extensive reviews of research literature, official temple websites, and user-generated content (UGC) in TripAdvisor. The accuracy, precision, and sensitivity of the model have been tested through a confusion matrix retrieved from UGC in TripAdvisor.

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通过TripAdvisor的用户生成内容(UGC)为印度次大陆未来的朝圣提供寺庙服务质量模型

数千年历史的12个神圣的辐射柱(或Jyotirlings)电路，包括12座寺庙，代表了印度次大陆最神圣的印度教朝圣之旅，具有巨大的宗教和神话价值。本文以瓦拉纳西的Kashi Vishwanath寺庙为研究对象，设计并实现了基于TripAdvisor用户生成内容(UGC)的寺庙服务质量(TSQ)模型。这座Kashi Vishwanath寺庙的负面评价在过去十年中最多。TSQ模型通过这些对研究文献、官方寺庙网站和TripAdvisor用户生成内容(UGC)的广泛评论来展示。模型的准确性、精密度和灵敏度已经通过从TripAdvisor的UGC中检索的混淆矩阵进行了测试。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Tourism Anthropology Social Sciences-Anthropology

CiteScore

2.00

自引率

0.00%

发文量

期刊介绍： IJTA is a peer-reviewed international journal dedicated to advanced theory, research and practice in the field of tourism anthropology. Due to the multidisciplinary nature of tourism anthropology, IJTA encourages manuscripts from interrelated disciplines - including ethnography, ethnics, sociology, psychology, archaeology, art, linguistics, economics, politics, history, philosophy, geography, and ecology - in order to publish original, high-quality and cutting-edge research on all aspects of tourism anthropology and to offer a new, integrated perspective of the field. Topics covered include: -Authenticity, identity, mobility; tourism/leisure/recreation/hospitality evolution -Rite and pilgrimage, acculturation and enculturation, ethnography, ethnocentrism -Cultural changes, cultural/interest conflicts, cross-cultural psychology -Globalisation, industrialisation, commercialisation, post-modernism -Hosts and guests, individuality, collectivity, stakeholders, community, welfare -Social/economic/ethical/familial roles, structure/impact, social class -History, memory, image, symbol, [in]tangible heritage, motivation, incentive -East and West, local and global nexus, rural and urban -Minorities, indigenous populations, folk art/customs, literature, art, museums, religion -Sustainability, ecology, culture, cultural brokering; events/festivals, theme parks -Economic/social/ecological/cultural behaviour/impact; public/government/NGOs -Competitive/interrelated industry behaviour/impact -Gender, the elderly, women, children, the disabled, health/therapy, disease, medicine -Terrorism, disasters, crises, politics, democracy/human rights, war, peace -High tech/new media impact, education and training