MANAGEMENT OF THE DEVELOPMENT OF THE REGIONAL MARKETS FOR POULTRY PRODUCTS IN UKRAINE

Pub Date : 2023-10-10 DOI:10.15544/mts.2023.27

Tetiana Savchenko, Olga Rodina, Olena Nikoliuk, Oleksandr Velychko, Yuliia Levchuk

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Abstract

The article assesses the development of the regional market for poultry products using the indicator of the development of the regional market. The purpose of the study is to determine the level of efficiency in managing the development of Ukrainian regional markets for poultry products based on the formation of a system of indicators of the level of development and assessment of their interdependence. The market development indicator is calculated as the sum of a weighted normalized assessment of each of the three components: the regional demand indicator, the regional supply indicator, and the trade development indicator in the region. The methodology for assessing the level of development of regional markets for poultry products includes: establishing indicators characterizing the level of development of regional markets for poultry products; assessment of the significance of characteristics in shaping the level of development of regional markets for poultry products; building a mathematical model for assessing the level of development of regional markets for poultry products. The calculations carried out using the proposed methodological approach make it possible to determine that the highest level of development of regional markets belongs to the central region.

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管理乌克兰家禽产品区域市场的发展

本文运用区域市场发展指标对区域家禽产品市场的发展进行了评价。该研究的目的是根据发展水平指标体系的形成和相互依赖性的评估，确定管理乌克兰区域家禽产品市场发展的效率水平。市场发展指标的计算方法是对区域需求指标、区域供应指标和区域贸易发展指标这三个组成部分进行加权归一化评估的总和。评估区域禽类产品市场发展水平的方法包括:建立表征区域禽类产品市场发展水平的指标;评估特征在塑造家禽产品区域市场发展水平方面的重要性;建立评估区域家禽产品市场发展水平的数学模型。使用拟议的方法方法进行的计算可以确定，区域市场的最高发展水平属于中部区域。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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