Opening the black box of capabilities to renew the organizational and business know-how of franchises

IF 3.6 4区管理学 Q2 BUSINESS

Journal of Business & Industrial Marketing Pub Date : 2023-10-10 DOI:10.1108/jbim-12-2022-0531

Alexandra Burlaud, Fanny Simon

引用次数: 0

Abstract

Purpose The purpose of this paper is to investigate the relationship between capabilities and renewal of organizational and business know-how in franchise networks. Design/methodology/approach This work uses a comparative case study of adaptive, absorptive and innovative capabilities to investigate knowledge renewal in 16 franchise networks. Findings The findings show that adaptive and innovative capabilities complement each other to foster know-how renewal. Furthermore, networks without internal R&D need to mobilize adaptive, absorptive and innovative capabilities to renew both organizational and business know-how. The findings also highlight that the three capabilities are interconnected. Research limitations/implications The results of this research could provide insights for franchise networks to regenerate their knowledge base and ensure their long-term survival. Originality/value The underlying capabilities that explain organizational and business know-how renewal in franchises have not been investigated.

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打开能力的黑箱，更新特许经营的组织和商业知识

本文的目的是研究特许经营网络中能力与组织和商业知识更新之间的关系。本研究采用适应性、吸收能力和创新能力的比较案例研究来调查16家特许经营网络的知识更新。研究结果表明，适应能力和创新能力在促进知识更新方面相辅相成。此外，没有内部研发的网络需要调动适应能力、吸收能力和创新能力来更新组织和业务知识。研究结果还强调，这三种能力是相互关联的。研究的局限性/启示本研究的结果可以为特许经营网络提供见解，以更新其知识库并确保其长期生存。原创性/价值解释特许经营中组织和商业知识更新的潜在能力尚未得到调查。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Business & Industrial Marketing BUSINESS-

CiteScore

6.60

自引率

25.80%

发文量

143

期刊介绍： The Journal of Business & Industrial Marketing (JBIM) publishes research on new ideas concerning business-to-business marketing, that is, how one company or organization markets its goods/services/ideas to another company or organization. It is a valuable source for academics, directors and executives of marketing, providing them with new, fresh insights which are applicable within real life settings. JBIM''s emphasis on insistence of proof is one of the cornerstones of its success and its reputation. Contributors to the journal must not only present new theories or ideas, but also back them up with research. In the process, many myths are exploded, philosophies reinvented and the scene set for topical debate on critical issues in B2B marketing. The B2B landscape evolves and so does the research that explores the emerging features and properties of B2B markets. From 2019 the journal hosts the IMP Forum that invites research advancing the boundaries of B2B marketing. Prior research has evidenced that interactivity and interdependences characterize interorganizational business relationships. The Forum aims to bring out research that explores interactivity and interdependences in business relationships and their implications for marketing management, business development and for society at large. Coverage: -Competition and cooperation- Networks in business markets- Buyer behaviour – purchasing and supply management- Managing product offerings- New product development and innovation- Networks in business markets- Distribution and routes to market- Market and customer communication - Customer relationship management- Sales and key account management- Organizing for global markets -