Comparing the moderated impact of entrepreneurial orientation, market orientation, and entrepreneurial marketing on firm performance

IF 5.3 2区管理学 Q1 MANAGEMENT

Journal of Small Business Management Pub Date : 2023-11-13 DOI:10.1080/00472778.2023.2272267

Nasser Alqahtani, Can Uslay, Sengun (Shen) Yeniyurt

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Abstract

ABSTRACTThis study examines the relative efficacy of entrepreneurial orientation (EO), market orientation (MO), and entrepreneurial marketing (EM) as moderated by various environmental and organizational factors including firm size. Using structural equation modeling and representative cross-sectional data of small, mid-sized, and large firms from the United States, the research finds that EO outperforms EM and MO in conditions of low competitive intensity, low market growth, and high supplier power. EO is also most viable for small firms, and those with smaller and less diverse networks. In contrast, MO performs best for large firms, and firms with diverse and strong networks, operating in high growth, low turbulence markets, and when supplier power is low. Finally, EM excels under conditions of high market turbulence, competitive intensity, and supplier power, for mid-sized firms, and firms with low network strength.KEYWORDS: Entrepreneurial orientationmarket orientationentrepreneurial marketingfirm performanceenvironmental factorssustainable growth Disclosure statementNo potential conflict of interest was reported by the authors.Notes1 Based on the path model standardized estimates (standardized parameters).

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比较创业导向、市场导向和创业营销对企业绩效的调节作用

摘要本研究考察了创业导向(EO)、市场导向(MO)和创业营销(EM)三者的相对有效性在企业规模等环境和组织因素的调节下。利用结构方程模型和具有代表性的美国中小企业和大型企业的横截面数据，研究发现，在低竞争强度、低市场增长和高供应商能力的条件下，EO优于EM和MO。EO对于小型公司以及那些网络规模较小、多样性较差的公司来说也是最可行的。相比之下，MO在大型公司和拥有多样化和强大网络的公司中表现最佳，这些公司在高增长、低动荡的市场中运营，并且当供应商能力较低时。最后，新兴市场在高市场动荡、竞争强度和供应商能力的条件下，对于中型企业和低网络强度的企业来说，表现优异。关键词:创业导向、市场导向、创业营销、企业绩效、环境因素、可持续增长披露声明作者未报告潜在利益冲突。注1基于路径模型的标准化估计(标准化参数)。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Small Business Management MANAGEMENT-

CiteScore

11.40

自引率

11.30%

发文量

期刊介绍： The primary purpose of the Journal of Small Business Management (JSBM) is to publish scholarly research articles in the fields of small business management and entrepreneurship. As the official journal of the International Council for Small Business (ICSB), the JSBM is recognized as a primary instrument for projecting and supporting the goals and objectives of this organization, which include scholarly research and the free exchange of ideas. The journal, which is circulated in 60 countries around the world, is a leader in the field of small business research. The following is a list of research topics of interest to JSBM readers: -Family and Founders Owned Enterprises -Women and Minority Owned Enterprises -Small Business Strategy and Organization -Small Business and Entrepreneurial Marketing -Franchising and Small Business -Internationalization and International Entrepreneurship -Entrepreneurial and Small Business Education -New Venture Creation and Venture Capital -Small Business Finance and Accounting -Small Enterprise Governance and Agency -Small Business Technology and Innovation -Small Business Policy, Economics, and Legal Issues -Small Business Operations and E-Commerce -Small Business Assistance and Training Programs -Small Business Leadership and Entrepreneurial Behavior