THE APPLICATION OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY IN MUSICAL METAVERSE

Carlence Maurlen, Henry Susanto Pranoto
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Abstract

This research study observes the musical Metaverse and applies the theories of UTAUT (Unified Theory of Acceptance and Use of Technology) and IDT (Innovation Diffusion Theory). It aims to examine the acceptance of the musical Metaverse toward the behavior intention to use (BI), which is influenced by performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC), moderated by personal innovativeness (PI). The Google form data was collected from 250 Ciputra University students who familiarized themselves with the musical Metaverse, and the data was later processed using SmartPLS 4. The results showed that PE has a significant effect on BI, EE has no significant effect on BI, and SI has no significant effect on BI. FC has a significant effect on BI; PI has not been able to strengthen other factors to have the intention to use the musical Metaverse. Thus, performance expectancy and facilitating conditions influence the intention to use the musical Metaverse. Meanwhile, personal innovativeness cannot significantly moderate the relationship between PE, EE, SI, and FC
技术接受与使用统一理论在音乐元宇宙中的应用
本研究观察了音乐的元宇宙,并运用了UTAUT(技术接受与使用统一理论)和IDT(创新扩散理论)理论。本研究旨在探讨音乐元世界对行为使用意向(BI)的接受程度,其受表现期望(PE)、努力期望(EE)、社会影响(SI)和促进条件(FC)的影响,并受个人创新能力(PI)的调节。谷歌表格数据收集自250名熟悉音乐Metaverse的Ciputra大学学生,数据随后使用SmartPLS 4进行处理。结果表明,PE对BI有显著影响,EE对BI无显著影响,SI对BI无显著影响。FC对BI有显著影响;PI还没有能够加强其他因素有意向使用音乐的超世界。因此,表演期望和便利条件会影响使用音乐虚拟世界的意愿。同时,个人创新能力不能显著调节PE、EE、SI和FC之间的关系
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