Determination of travel motivations and motivational typology of tourists who have no intention to revisit Türkiye

Abstract

This study aims to identify travel motivations and typologies of tourists without the intention to revisit. The study sample has yet to be studied in the national and international literature, making this study original. In this study, 3000 tourists visited Istanbul Atatürk Airport in August 2017, and 405 tourists who did not intend to visit again were identified. The study used a mixed-methods exploratory approach. The study found that curiosity and discovery were the main travel motivations. Other motives for travel were recreation, recognition and learning, and alternative tourism activities. Tourist typologies were identified as explorers, recreationists, intellectuals, and diversity seekers. As tourism ambassadors, satisfied tourists may influence potential tourists with zero-cost marketing.