FEATURES OF THE DEVELOPMENT OF SALES ACTIVITIES OF INDUSTRIAL ENTERPRISES

Abstract

The article examines the main provisions of the peculiarities of the development of sales activities of industrial enterprises. The main tasks and purpose of sales activities at the enterprise are highlighted. Sales at the enterprise is an integral part of its operation and profit making. Whatever the enterprise does and whatever it does, the sales department, namely its employee, has the main task of maximizing sales volumes and increasing profits. Various information related to the sales activity of economic enterprises was studied and analyzed. Various factors and conditions of influence, structure and strategies affecting the development of the sales activity of industrial enterprises, as well as the consequences of the influence of the country's situation on the development of the company's sales activity, were analyzed. The issue of sales policy and its goals at the enterprise is considered, taking into account the view of scientists on this issue, the influence of factors and their derivatives on the sales activity of an industrial enterprise. Considering the fact that currently, due to the presence of factors caused by the state of war, which affect the sales activity of all enterprises, not only industrial ones, the sales activity may not be stable. The sales policy of an industrial enterprise is formed based on the entire sales potential of the enterprise and its goals, which are set at different levels. There are qualitative and quantitative goals of sales activity at the enterprise. Therefore, it is important to establish uninterrupted sales activity with the presence of certain reserves in case of critical situations. In modern enterprises, sales is a very complex, multi-stage process, which must be accompanied by a group of specialists, namely a sales manager, a technological engineer, a financial expert, a lawyer, a quality specialist – all those who ensure the maintenance of a highly effective relationship with the client. The coordinated work of a group of specialists significantly increases the quality of sales activities at modern enterprises. The conclusion of the analyzed information was made and recommendations were given regarding the stable development of sales activities of industrial enterprises in modern times.