The relationship between the use of technologies and digitalization strategies for digital transformation in family businesses

IF 3.6 Q2 MANAGEMENT
Sérgio Begnini, Ieda Margarete Oro, Graciele Tonial, Inocencia Boita Dalbosco
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引用次数: 0

Abstract

Purpose Analyzing the effect of digitalization strategies and barriers to digital transformation (DT) on the use of technologies, in the Brazilian context, is necessary to broaden the understanding of topics in emerging economies. Thus, empirical research to evaluate and analyze aspects related to DT in small and medium-sized family businesses in an emerging economy is necessary, as it is a necessary strategic alternative in the current context. Design/methodology/approach Using data from a survey conducted with 210 managers of Brazilian family businesses, the authors analyzed the positive cause and effect relationship between digitalization strategy and technology use. In addition, the authors seek to explore the moderating effect of barriers to digital development on the relationship between digitalization strategy and technology use. This analysis was conducted using the structural equation modeling technique, with the help of SmartPLS 4.0 software. Findings The findings confirm the positive relationship between the implementation of digitalization strategies and technology usage in small family businesses, thereby contributing to the broader analysis of how small family businesses employ and define their digitalization strategies. Furthermore, the authors identified barriers that hinder the development and utilization of technology for digitalization purposes. Originality/value This study fills gaps in empirical research by explaining the factors that drive barriers to DT in small family businesses. It contributes to advancing the understanding of digitalization strategies used by family SMEs and identifies the real strategic value opportunities that DT represents for businesses.
家族企业数字化转型中技术使用与数字化战略的关系
在巴西背景下,分析数字化战略和数字化转型障碍对技术使用的影响,对于扩大对新兴经济体主题的理解是必要的。因此,对新兴经济体中小家族企业的DT相关方面进行实证研究是必要的,因为这是当前背景下必要的战略选择。利用对巴西家族企业的210名管理者进行的调查数据,作者分析了数字化战略与技术使用之间的积极因果关系。此外,作者试图探索数字化发展障碍对数字化战略与技术使用之间关系的调节作用。本分析采用结构方程建模技术,借助SmartPLS 4.0软件进行。研究结果证实了小型家族企业实施数字化战略与技术使用之间的正相关关系,从而有助于更广泛地分析小型家族企业如何实施和定义其数字化战略。此外,作者还确定了阻碍数字化技术开发和利用的障碍。本研究通过解释小型家族企业DT障碍的驱动因素,填补了实证研究的空白。它有助于促进对家庭中小企业所使用的数字化战略的理解,并确定数字化为企业带来的真正战略价值机会。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.50
自引率
33.30%
发文量
51
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