Language and tourism in Cambodia: a multi-case study of the linguistic landscape in Phnom Penh hotels

IF 1.6 Q1 LINGUISTICS

Asian Englishes Pub Date : 2023-09-21 DOI:10.1080/13488678.2023.2251754

Evangeline Lin

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引用次数: 0

Abstract

ABSTRACTCambodia’s multilingual and multicultural ecology has in recent decades been largely influenced by globalisation and tourism. International businesses within the tourism industry, such as hotels, often impact the multilingual ecology of societies when they bring with them their linguistic practices and attitudes. This article thus presents the findings from a multi-case study of the linguistic landscape in four hotels in Phnom Penh, which seeks to investigate how language policy and language attitudes influence language use in hotels. A small sample of public signs in four different four-star and five-star hotels was qualitatively analysed and the findings used to complement existing literature on spoken language in hotels. The findings reveal the dominance of English, as well as the visibility of Chinese and Khmer in the linguistic landscape, and the factors contributing to each language’s level of prominence are discussed.KEYWORDS: Linguistic landscapeCambodiaPhnom Penhglobalisationmultilingualismlanguage policylanguage attitudes AcknowledgementsThe author thanks their contacts in Cambodia for collecting data on the LL across various hotels. The author also thanks the anonymous reviewers for their careful reading of the manuscript and their many insightful comments and suggestions. The author also thanks Dr Rita Silver and Dr Mark Seilhamer for their valuable comments on earlier drafts of the manuscript. Finally, the author is grateful for the NTU Research Scholarship that enables their research work.Disclosure statementNo potential conflict of interest was reported by the author.

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柬埔寨的语言和旅游业:金边酒店语言景观的多案例研究

摘要近几十年来，柬埔寨的多语言和多元文化生态在很大程度上受到全球化和旅游业的影响。旅游业中的国际业务，如酒店，往往会影响社会的多语言生态，因为他们带来了他们的语言实践和态度。因此，本文介绍了金边四家酒店语言景观的多案例研究结果，旨在调查语言政策和语言态度如何影响酒店的语言使用。我们对四家不同的四星级和五星级酒店的小样本进行了定性分析，并将研究结果用于补充现有的关于酒店口语的文献。研究结果揭示了英语的主导地位，以及汉语和高棉语在语言景观中的可见性，并讨论了影响每种语言突出程度的因素。关键词:语言景观柬埔寨金边全球化多语言政策语言态度致谢作者感谢他们在柬埔寨的联系人收集的数据在各个酒店的LL。作者还感谢匿名审稿人对手稿的仔细阅读和许多有见地的评论和建议。作者还感谢Rita Silver博士和Mark Seilhamer博士对手稿早期草稿的宝贵意见。最后，感谢南洋理工大学的研究奖学金，使他们的研究工作得以开展。披露声明作者未报告潜在的利益冲突。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asian Englishes LINGUISTICS-

CiteScore

3.30

自引率

18.80%

发文量

期刊介绍： Asian Englishes seeks to publish the best papers dealing with various issues involved in the diffusion of English and its diversification in Asia and the Pacific. It aims to promote better understanding of the nature of English and the role which it plays in the linguistic repertoire of those who live and work in Asia, both intra- and internationally, and in spoken and written form. The journal particularly highlights such themes as: 1.Varieties of English in Asia – Including their divergence & convergence (phonetics, phonology, prosody, vocabulary, syntax, semantics, pragmatics, discourse, rhetoric) 2.ELT and English proficiency testing vis-a-vis English variation and international use of English 3.English as a language of international and intercultural communication in Asia 4.English-language journalism, literature, and other media 5.Social roles and functions of English in Asian countries 6.Multicultural English and mutual intelligibility 7.Language policy and language planning 8.Impact of English on other Asian languages 9.English-knowing bi- and multilingualism 10.English-medium education 11.Relevance of new paradigms, such as English as a Lingua Franca, to Asian contexts. 12.The depth of penetration, use in various domains, and future direction of English in (the development of) Asian Societies.