Self-reliant shipping to mitigate disruption risk in the direct-delivery channel: will the e-tailer’s bonded-warehouse channel also benefit?

IF 3.7 3区工程技术 Q2 TRANSPORTATION

Maritime Policy & Management Pub Date : 2023-10-29 DOI:10.1080/03088839.2023.2256728

Baozhuang Niu, Yiyuan Ruan

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引用次数: 0

Abstract

ABSTRACTCross-border e-commerce, in particular direct-delivery trade, has been severely impacted by turbulent events like the COVID-19 epidemic. E-tailers operating both bonded-warehouse and direct-delivery channels could mitigate disruption risks by self-reliant shipping to maintain control over logistics processes. The question is whether the e-tailer’s bonded-warehouse channel will also benefit from self-reliant shipping. We analyse a typical situation in which an e-tailer imports products from overseas suppliers and resells them through dual-sales channels. Our findings reveal that the demand potential difference between these two channels and the common carrier’s pricing power are critical factors in the e-tailer’s decision-making process. If the bonded-warehouse channel has moderate demand potential, the e-tailer is less likely to choose self-reliant shipping. Therefore, the imbalance in demand potentials between the two channels serves as a significant driver for the e-tailer to favor self-reliant shipping. Interestingly, we find the common carrier’s pricing power can either motivate or deter the e-tailer from self-reliant shipping. If the direct-delivery channel/bonded-warehouse channel has a large demand potential, a higher service price for this channel will be charged by the carrier, thus incentivizing the e-tailer to prefer self-reliant shipping. Our study also demonstrates that both self-reliant shipping and common carrier strategies can achieve a Pareto improvement in the e-tailer profit and the social welfare.KEYWORDS: Channel disruptionsupply chain resilienceshipping servicemaritime supply chaincross-border e-commerce AcknowledgmentsThe authors are grateful to the editor and reviewers for their helpful comments. Yiyuan Ruan is the corresponding author.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by the National Natural Science Foundation of China (72125006, 72293564/72293560).

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自力更生的运输减轻了直接交付渠道的中断风险:电子零售商的保税仓库渠道是否也会受益?

摘要新冠肺炎疫情等动荡事件对跨境电子商务尤其是直邮贸易造成了严重影响。同时经营保税仓库和直接配送渠道的电子零售商可以通过自力更生的运输来保持对物流过程的控制，从而降低中断风险。问题是，电子零售商的保税仓库渠道是否也会从自力更生的运输中受益。我们分析了一个典型的电子零售商从海外供应商那里进口产品并通过双重销售渠道转售的情况。我们的研究结果表明，这两个渠道之间的需求潜在差异和公共运营商的定价能力是影响电子零售商决策过程的关键因素。如果保税仓库渠道有适度的需求潜力，电子零售商不太可能选择自力更生的运输。因此，两个渠道之间需求潜力的不平衡是电子零售商倾向于自力更生运输的重要驱动因素。有趣的是，我们发现公共承运人的定价权可以激励或阻止电子零售商自力更生的运输。如果直销渠道/保税仓渠道有较大的需求潜力，那么承运人将对该渠道收取较高的服务价格，从而激励电子零售商更倾向于自主运输。研究还表明，自主配送策略和公共承运人策略都能实现电子零售商利润和社会福利的帕累托改善。关键词:渠道中断，供应链弹性，航运服务，海上供应链，跨境电子商务感谢作者感谢编辑和审稿人提供的宝贵意见。阮一源，通讯作者。披露声明作者未报告潜在的利益冲突。基金资助:国家自然科学基金项目(72125006,72293564/72293560)。

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来源期刊

Maritime Policy & Management TRANSPORTATION-

CiteScore

8.20

自引率

8.60%

发文量

期刊介绍： Thirty years ago maritime management decisions were taken on the basis of experience and hunch. Today, the experience is augmented by expert analysis and informed by research findings. Maritime Policy & Management provides the latest findings and analyses, and the opportunity for exchanging views through its Comment Section. A multi-disciplinary and international refereed journal, it brings together papers on the different topics that concern the maritime industry. Emphasis is placed on business, organizational, economic, sociolegal and management topics at port, community, shipping company and shipboard levels. The Journal also provides details of conferences and book reviews.