STAKEHOLDER NEEDS IDENTIFICATION AND IMPLEMENTATION OF DIGITAL LITERACY PROGRAM IN MOMBASA COUNTY, KENYA

SAIDA WANGUI ATHMANI, MUCHELULE YUSUF, PhD
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Abstract

This study assessed the influence of stakeholder needs identification on implementation of digital literacy program in Mombasa County, Kenya. The study was guided by the stakeholder theory. The study used descriptive survey design and targeted 98 public primary schools in Mombasa County. Data was collected from 129 respondents comprising the head teachers, and project managers and project team members across the ministries, state departments and agencies (MDAs) that are involved in the implementation phase of the digital literacy program which are KICD, TSC, KPLC, ICT Authority and the Ministry of Education who were selected using purposive sampling procedure. The study used questionnaires to obtain data which were then analyzed using both descriptive and inferential statistical methods. The study found that stakeholder needs identification was responsible for much of the implementation of digital literacy program in Mombasa County. The relationship was strong and positive implying that Stakeholders’ needs identification was creating a strong public perception of the project and was therefore important in implementation of digital literacy program in Mombasa County. The study recommended that there needs to be more availing adequate resources to carry on with the digital literacy program so that the digital learning program requirements can be met at the County level. Key Words: Stakeholder needs, Digital Literacy CITATION : Athmani, S., W., & Muchelule, Y. (2023). Stakeholder engagement and implementation of digital literacy program in Mombasa County, Kenya. The Strategic Journal of Business & Change Management, 10 (4), 535 – 556. http://dx.doi.org/10.61426/sjbcm.v10i4.2770.
利益相关者需要在肯尼亚蒙巴萨县确定和实施数字扫盲计划
本研究评估了利益相关者需求识别对肯尼亚蒙巴萨县实施数字扫盲计划的影响。本研究以利益相关者理论为指导。本研究采用描述性调查设计,以蒙巴萨县98所公立小学为研究对象。数据收集自129名受访者,其中包括参与数字扫盲计划实施阶段的部委、州部门和机构(MDAs)的校长、项目经理和项目团队成员,这些部门和机构是KICD、TSC、KPLC、ICT管理局和教育部,他们是通过有目的抽样程序选出的。该研究采用问卷调查的方式获取数据,然后使用描述性和推断性统计方法对数据进行分析。研究发现,利益相关者需求识别是蒙巴萨县数字扫盲计划实施的主要原因。这种关系是强烈而积极的,这意味着利益相关者的需求识别正在创造对项目的强烈公众认知,因此对蒙巴萨县数字扫盲计划的实施至关重要。该研究建议,需要更多可用的充足资源来开展数字扫盲计划,以便在县一级满足数字学习计划的要求。关键词:利益相关者需求;数字素养引文:Athmani, S, W, &;穆夏勒,Y.(2023)。利益相关者参与和肯尼亚蒙巴萨县数字扫盲计划的实施。商业战略杂志;管理学报,2010(4),535 - 556。http://dx.doi.org/10.61426/sjbcm.v10i4.2770。
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