Scoping Review: Marketing Strategy of In Vitro Fertilization (IVF)

Q4 Social Sciences

Journal of Social Research and Policy Pub Date : 2023-10-30 DOI:10.55324/josr.v2i11.1552

Dyah Ayu Prabandani, Sri Winarni, Septo Pawelas Arso

引用次数: 0

Abstract

IVF or In Vitro Fertilization (IVF) is a new service program so to increase consumer or patient interest, a marketing strategy is needed that can increase the number of consumers themselves. This research uses the scoping review method to determine the marketing of test tube babies or IVF by formulating questions using the concepts P (Indonesia and Overseas), C (Marketing Strategy), and C (IVF). The results show that the promotion of In Vitro Fertilization (IVF) services is more efficient by using promotions on social media, distributing brochures, collaborating with ob-gyn doctors, and placing advertisements on websites related to IVF or IVF services. Promotion of IVF or IVF services is carried out to increase the number of users or patients who use these services. Several promotional media are considered capable of attracting customers to use IVF or IVF services, including promoting on social media, distributing brochures, collaborating with ob-gyn doctors, and placing advertisements related to IVF or IVF services on websites.

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范围综述:体外受精(IVF)的营销策略

体外受精(IVF)是一种新的服务项目，因此为了提高消费者或患者的兴趣，需要一种能够增加消费者数量的营销策略。本研究采用范围审查法，通过使用概念P(印度尼西亚和海外)，C(营销策略)和C(试管婴儿)制定问题来确定试管婴儿或试管婴儿的营销。结果表明，通过在社交媒体上进行促销，分发小册子，与妇产科医生合作，以及在试管婴儿或试管婴儿服务相关的网站上投放广告，可以更有效地推广体外受精(IVF)服务。促进试管婴儿或试管婴儿服务是为了增加使用这些服务的用户或患者的数量。一些推广媒体被认为能够吸引客户使用试管婴儿或试管婴儿服务，包括在社交媒体上推广，分发小册子，与妇产科医生合作，以及在网站上放置与试管婴儿或试管婴儿服务相关的广告。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Social Research and Policy Social Sciences-Sociology and Political Science

CiteScore

0.30

自引率

0.00%

发文量

审稿时长

8 weeks

期刊介绍： Welfare states have made well-being one of the main focuses of public policies. Social policies entail, however, complicated, and sometimes almost insurmountable, issues of prioritization, measurement, problem evaluation or strategic and technical decision making concerning aim-setting or finding the most adequate means to ends. Given the pressures to effectiveness it is no wonder that the last several decades have witnessed the imposition of research-based social policies as standard as well as the development of policy-oriented research methodologies. Legitimate social policies are, in this context, more and more dependent on the accurate use of diagnostic methods, of sophisticated program evaluation approaches, of benchmarking and so on. Inspired by this acute interest, our journal aims to host primarily articles based on policy research and methodological approaches of policy topics. Our journal is open to sociologically informed contributions from anthropologists, psychologists, statisticians, economists, historians and political scientists. General theoretical papers are also welcomed if do not deviate from the interests stated above. The editors also welcome reviews of books that are relevant to the topics covered in the journal.