Generasi Z’s Perception of Dining Experience at Korea Restaurants, South Jakarta

IF 2.1
Heru Suheryadi, Bayu Dian Sua Pratama, Siti Rahmah Farahdiba, Upit Elya Rohimi
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引用次数: 0

Abstract

Culinary tourism is a strong attraction and can improve the standard of living of local residents. The strong growth of the Korean food industry proves that Korean food is well received by various circles, one of which is Generation Z. The trend of Korean culture in this era of globalization is very strong so that it easily penetrates into Indonesia, especially South Jakarta. The variety of Korean food choices offered has increased consumers perception of choosing location, atmosphere, and food as an attraction. The restaurant business is now not only delicious food, restaurant business people are now also required to present a memorable dining experience. This study aims to understand the perception of Generation Z on the dining experience at a South Jakarta Korean restaurant. The sampling technique in this study was Generation Z, with 100 respondents. This research is described in 4 perceptual factors, namely motivation, interest, experience, and expectations. The data analysis technique used is descriptive analysis, validity test, and reliability test. Based on the results of the questionnaire distributed, generation Z chose Moon Chicken as their favorite Korean restaurant because it has memorable service. Korean restaurants have a min taste that is not to strong and there is curiosity about the interior design of Korean restaurants, which is different from other restaurant.
Generasi Z对南雅加达韩国餐厅用餐体验的看法
烹饪旅游具有很强的吸引力,可以提高当地居民的生活水平。韩国食品产业的强劲增长证明了韩国食品受到各个阶层的欢迎,其中之一就是z世代。在这个全球化时代,韩国文化的趋势非常强烈,因此很容易渗透到印度尼西亚,特别是南雅加达。韩国食品的多样性增加了消费者选择地点、氛围、食物作为吸引力的观念。现在的餐饮经营不仅仅是美味的食物,现在的餐饮经营人士还要求呈现一种令人难忘的用餐体验。本研究旨在了解Z世代对南雅加达一家韩国餐厅用餐体验的看法。本研究的抽样技术是Z世代,有100名受访者。本研究从动机、兴趣、经验和期望四个感知因素来描述。使用的数据分析技术是描述性分析、效度检验和信度检验。根据发放的问卷调查结果,Z一代最喜欢的韩国餐厅是Moon Chicken,因为它的服务令人难忘。韩国餐厅的味道不太浓,而且与其他餐厅不同的室内设计也令人好奇。
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来源期刊
World Journal of Science Technology and Sustainable Development
World Journal of Science Technology and Sustainable Development GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY-
CiteScore
5.50
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