{"title":"Populist discourses of political leaders in Turkey on Twitter: “you can’t, I will”","authors":"Emre Vadi Balcı, Melis Karakuş","doi":"10.1080/14797585.2023.2269484","DOIUrl":null,"url":null,"abstract":"ABSTRACTIn Turkey, populism has a homogeneous structure that includes opposing ideologies stuck between right-wing and left-wing views. In the political structure in Turkey, ‘us’ and ‘the other’ are created through populism and an exclusionary attitude towards political rivals is adopted. The present study analyzes the populist issues and populism communication processes of 4 candidates on Twitter ahead of the presidential elections in Turkey. The posts (n = 727) made by the candidates on their Twitter accounts between March 10 and 10 April 2023 were analysed using the content analysis method. As a result of the study, the approaches of the political candidates towards economic, political, cultural and social issues on Twitter were analysed within the framework of populism. The topics addressed by the candidates on Twitter during the election process varied according to the candidates’ positions in power and opposition. On the other hand, it was found that the political candidates defined their populist communication style on Twitter based on the themes of ‘champion of the people’, ‘the man on the street’ and ‘sincerity’.KEYWORDS: Twıtterpopulısmpopulist communication stylepopulist discoursepopulist leaders Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. According to the report prepared by We Are Social in 2022, 81 percent of Turkey’s population uses social media networks.","PeriodicalId":44587,"journal":{"name":"Journal for Cultural Research","volume":"9 1","pages":"0"},"PeriodicalIF":1.5000,"publicationDate":"2023-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal for Cultural Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/14797585.2023.2269484","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACTIn Turkey, populism has a homogeneous structure that includes opposing ideologies stuck between right-wing and left-wing views. In the political structure in Turkey, ‘us’ and ‘the other’ are created through populism and an exclusionary attitude towards political rivals is adopted. The present study analyzes the populist issues and populism communication processes of 4 candidates on Twitter ahead of the presidential elections in Turkey. The posts (n = 727) made by the candidates on their Twitter accounts between March 10 and 10 April 2023 were analysed using the content analysis method. As a result of the study, the approaches of the political candidates towards economic, political, cultural and social issues on Twitter were analysed within the framework of populism. The topics addressed by the candidates on Twitter during the election process varied according to the candidates’ positions in power and opposition. On the other hand, it was found that the political candidates defined their populist communication style on Twitter based on the themes of ‘champion of the people’, ‘the man on the street’ and ‘sincerity’.KEYWORDS: Twıtterpopulısmpopulist communication stylepopulist discoursepopulist leaders Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. According to the report prepared by We Are Social in 2022, 81 percent of Turkey’s population uses social media networks.
在土耳其,民粹主义具有同质的结构,包括右翼和左翼观点之间的对立意识形态。在土耳其的政治结构中,“我们”和“他者”是通过民粹主义创造出来的,对政治对手采取排他性的态度。本研究分析了土耳其总统选举前4位候选人在Twitter上的民粹主义议题和民粹主义传播过程。使用内容分析法分析了候选人在2023年3月10日至4月10日期间在其Twitter账户上发布的帖子(n = 727)。作为研究的结果,在民粹主义的框架内分析了政治候选人对Twitter上的经济、政治、文化和社会问题的态度。在选举过程中,候选人在推特上讨论的话题因候选人的执政和反对派立场而异。另一方面,研究发现,政治候选人在推特上以“人民的捍卫者”、“街头男人”和“真诚”为主题定义了他们的民粹主义沟通风格。关键词:Twıtterpopulısmpopulist传播风格民粹主义话语民粹主义领导人披露声明作者未发现潜在的利益冲突。根据We Are Social在2022年准备的报告,81%的土耳其人口使用社交媒体网络。
期刊介绍:
JouJournal for Cultural Research is an international journal, based in Lancaster University"s Institute for Cultural Research. It is interested in essays concerned with the conjuncture between culture and the many domains and practices in relation to which it is usually defined, including, for example, media, politics, technology, economics, society, art and the sacred. Culture is no longer, if it ever was, singular. It denotes a shifting multiplicity of signifying practices and value systems that provide a potentially infinite resource of academic critique, investigation and ethnographic or market research into cultural difference, cultural autonomy, cultural emancipation and the cultural aspects of power.