Revisit intention of tourists in farm tourism sites

IF 5.7 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Current Issues in Tourism Pub Date : 2023-10-11 DOI:10.1080/13683500.2023.2268258

Kafferine Yamagishi, Melanie de Ocampo, Lanndon Ocampo

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引用次数: 0

Abstract

ABSTRACTThis work offers a structural model that explains farm tourist revisit intention (RI), which highlights place attachment (PA) and memorable tourism experience (MTE) in addition to tourist satisfaction, perceived risks (PR), and tourism destination image (TDI) as antecedents. Partial least squares–structural equation modelling was used to evaluate their theoretical relationships. Findings suggest that MTE and PA are the strongest predictors of RI, with satisfaction also influencing RI. The mediation analysis shows that PA partially mediates satisfaction and RI, satisfaction partially mediates TDI and RI, and TDI partially mediates PR and satisfaction. This work also frames a new theoretical lens on the relationship of PR with satisfaction, TDI, and RI in the farm tourism literature. It provides farm tourism sites a better understanding of tourist behavioural intention to revisit, inputs to the design of initiatives for tourism marketing, and aids in short and medium-term planning and resource allocation decisions.KEYWORDS: Farm tourismrevisit intentionstructural equation modellingmemorable tourism experienceplace attachment Disclosure statementNo potential conflict of interest was reported by the author(s).

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游客在农场旅游景点的回访意向

摘要本文提出了一个解释农场旅游者重访意向的结构模型，除了旅游者满意度、感知风险和旅游目的地形象外，还强调了地方依恋(PA)和难忘旅游体验(MTE)的影响因素。采用偏最小二乘-结构方程模型对两者的理论关系进行了评价。研究结果表明，MTE和PA是RI的最强预测因子，满意度也会影响RI。中介分析表明，PA部分中介满意度和RI，满意度部分中介TDI和RI, TDI部分中介PR和满意度。本研究也为农业旅游文献中公关与满意度、TDI和RI之间的关系提供了新的理论视角。它使农场旅游站点更好地了解游客再次访问的行为意图，为旅游营销倡议的设计提供投入，并有助于短期和中期规划和资源分配决策。关键词:农家旅游;重访意向;结构方程模型;难忘旅游体验;

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来源期刊

Current Issues in Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

15.50

自引率

10.00%

发文量

230

期刊介绍： Journal metrics are valuable for readers and authors in selecting a publication venue. However, it's crucial to understand that relying on any single metric provides only a partial perspective on a journal's quality and impact. Recognizing the limitations of each metric is essential, and they should never be considered in isolation. Instead, metrics should complement qualitative reviews, serving as a supportive tool rather than a replacement. This approach ensures a more comprehensive evaluation of a journal's overall quality and significance, as exemplified in Current Issues in Tourism.