Economic efficiency of innovations in cultural institutions: the case of museums

Abstract

Classical museums have been in a difficult situation in recent years, which was further aggravated by the closure due to the coronavirus epidemic. The needs of the children of generation Y and Z have changed, and innovation and digital opportunities are natural for them. For these reasons, they recognized the need for reforms. Dealing with culture was also important for the European Union, IV. industrial revolution, and in the period of digitization, resources must also be provided for the development and rethinking of museums. The introduction of digital tools and interactive opportunities has become necessary so that the younger generations can find their way back to the museum as a cultural opportunity. In addition, it can only become an active and profit-oriented player in the economy if it transmits information interactively. The visitor learns from it and develops. And after a positive experience, he repeats the visit. In an economic sense, one of the basic tasks of cultural marketing is to learn about the practice of consumption and the framework of cultural consumption, which provides important information for marketing decisions. By learning about consumer behavior, what, why and under the influence of what factors visitors consume, and how these are expected to influence future consumption. Separate museum communities have been set up, which carry out different tasks. Cultural interest, heritage protection, commitment to preserving traditions, and love of beauty also build a community. Communities create truly lovable museums that keep visitors coming back again and again. Where lifelong transfer of new knowledge, gaining experience and promoting personal interaction are the focus. Illustrating with examples, interactivity is not an option for a museum, but a condition for entering the 21st century, as well as for a profit-oriented economic operator. Just as money was renewed and constantly changing, museums also needed to arrive in the 21st century. century, but the path to innovations is, overall, only a matter of money.