Consumption value in food tourism: the effects on purchase involvement and post-travel behaviours

IF 3.4 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Recreation Research Pub Date : 2023-09-10 DOI:10.1080/02508281.2023.2246737

Matthew J. Stone, Suiwen (Sharon) Zou

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引用次数: 0

Abstract

This study applied local food consumption values to food tourism (culinary tourism) activities. Prior research revealed that impacts of consumption values in food tourism often varied based on the destination. This study adapts the tourist’s local food consumption value (TLFCV) scale to food travel in general, using a survey of American leisure travellers (N = 489). Interaction value, emotional value, and prestige value impacted purchase involvement of dining decisions while travelling. Travellers believe that eating local food while travelling builds personal bonds (interaction value), provides pleasure and happiness (emotional value), and increases social status or social capital (prestige value). Emotional value played the strongest role in travellers’ purchase involvement, and purchase involvement led to post-travel activities: satisfaction, intention to return and to recommend a destination. Between traveller types, prestige value was less important for culinary travellers than other leisure travellers. Destinations are recommended to market not just local food products or experiences but also the consumption values or benefits that tourists seek.

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食品旅游中的消费价值:对购买介入和旅行后行为的影响

本研究将当地食物消费价值应用于食物旅游(烹饪旅游)活动。先前的研究表明，在食品旅游中，消费价值的影响往往因目的地而异。本研究通过对美国休闲旅行者(N = 489)的调查，将旅游者的当地食物消费价值(TLFCV)量表适用于一般的食物旅行。互动价值、情感价值和声望价值影响旅行中就餐决策的购买参与。旅行者认为，在旅行中吃当地食物可以建立人际关系(互动价值)，提供快乐和幸福(情感价值)，并提高社会地位或社会资本(声望价值)。情感价值在旅行者的购买参与中发挥了最重要的作用，购买参与导致了旅行后的活动:满意度、重返意愿和推荐目的地。在旅行者类型中，声誉价值对烹饪旅行者的重要性低于其他休闲旅行者。推荐目的地不仅要推销当地的食物或体验，还要推销游客寻求的消费价值或利益。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism Recreation Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

11.30

自引率

7.10%

发文量

期刊介绍： Tourism Recreation Research is a multidisciplinary international journal now published quarterly; it focuses on research problems in various tourism and recreational environments — ecological, economic, and socio-cultural — and attempts to seek solutions for sustainable development. Contributions are also encouraged on fundamental research concepts and theories. The journal carries regular features such as Research Note, Post-Published Reviews and Book Reviews. The ‘Research Note’ provides opportunity for scholars who have attained sufficient maturity to establish reliable findings in their field of research. The ‘Post-Published Review’ section has been introduced to capture deep insights into the papers that have already been published in Tourism Recreation Research to fill in gaps in the received information. Strong emphasis is laid on original research and readable prose.