Negotiating Authenticity and Social Identity: Rural Women's Engagement With Müge Anlı ile Tatlı Sert

Abstract

This study examines the perceptions of authenticity among rural women in the village of Büyükkarabag, located in western Türkiye, in their engagement with the popular Turkish television program Müge Anlı ile Tatlı Sert (commonly known as the Müge Anlı Show). Drawing on social identity theory, the paper explores the concept of authenticity and its connection to local values and beliefs, including class, gender roles, honour, and family values. Ethnographic methods such as informal conversations, structured and unstructured interviews, and participant observations were employed to gain insights into the experiences of 40 adult women villagers during the summer and autumn of 2022. The findings of this study reveal that rural women, spanning different generations, perceive authenticity in their engagement with the Müge Anlı Show through the lens of their local values and beliefs. The show and its host are regarded as providing a voice to the voiceless, and upholding conservative Turkish values, with acts such as crime, adultery, and other illicit behavior seen as indicators of moral decay. However, there are notable generational differences in how authenticity is interpreted. Younger women view the show as challenging societal norms and addressing broader social issues, while older women emphasize the show's role in exposing societal wrongs and reinforcing traditional gender roles.