THE IMPACT OF INDIAN EXAGGERATED ANIMATED TELEVISION ADVERTISEMENTS ON CONSUMER

Abstract

Indian animated television advertisements have a significant impact on consumer behavior. These advertisements are designed to capture the attention of consumers and make an emotional connection with them. They use a combination of visual and auditory elements to create a memorable and engaging experience for viewers. One of the key advantages of animated advertisements is their ability to create a unique brand personality. Through the use of characters and storytelling, these advertisements can help build a strong brand image that resonates with consumers. For example, the Amul Girl is an iconic character that has become synonymous with the Amul brand in India.