Examining the structure of the fashion industry in Ghana in ensuring the successful adoption of sustainable approach

Akosua Mawuse Amankwah, Edward Appiah, Charles Frimpong, Anthony Kent
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Abstract

The structure of the fashion industry in various geographical regions, along with its production history and practices, plays a pivotal role in shaping the adoption and implementation of sustainable strategies. This study examines the fashion industry’s structure in Ghana as a fundamental step in considering the adoption and implementation of sustainable strategies. To facilitate the selection of respondents for this preliminary study, we employed a Google survey, utilizing a snowball technique to identify participations in the two major cities in Ghana. The survey specifically targeted fashion producers operating within the small and medium-sized enterprises (SMEs) with retail outlets. Collected data from Google Forms were collated with Microsoft Excel and subsequently analyzed. The findings unveiled that young businesses often operate as sole proprietorship, with their founders serving as lead designers, primarily selling directly to end users. While previous studies have documented similar findings, this study connects these observations to the adoption of sustainable strategies in businesses where where owners, who also serve as creative heads, make significant decisions that can influence the practice of sustainable strategies. Furthermore, the study highlights that sustainability and sustainable practices are relatively new to SMEs in Ghana. It recommends further research to gauge the awareness and willingness to adopt circular strategies, given the industry towards industrialization.
检查加纳时尚产业的结构,以确保成功采用可持续的方法
不同地理区域的时尚产业结构,以及其生产历史和实践,在塑造可持续战略的采用和实施方面发挥着关键作用。本研究考察了加纳时尚产业的结构,作为考虑采用和实施可持续战略的基本步骤。为了便于选择本初步研究的受访者,我们采用了谷歌调查,利用滚雪球技术来确定加纳两个主要城市的参与者。该调查特别针对在拥有零售网点的中小型企业(sme)内经营的时装生产商。从谷歌表格中收集的数据用微软Excel进行整理,随后进行分析。调查结果显示,年轻的企业往往是独资经营,创始人担任首席设计师,主要是直接向最终用户销售产品。虽然以前的研究已经记录了类似的发现,但这项研究将这些观察结果与企业中可持续战略的采用联系起来,在这些企业中,作为创意主管的所有者做出可以影响可持续战略实践的重大决策。此外,该研究强调,可持续发展和可持续实践对加纳的中小企业来说相对较新。它建议进一步研究,以衡量采用循环战略的意识和意愿,考虑到工业走向工业化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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10
审稿时长
16 weeks
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