From Punchlines to Punches: A Meta-Analysis of the Persuasive Effects of Horatian and Juvenalian Political Satires

IF 3.4 2区文学 Q1 COMMUNICATION

Journalism & Mass Communication Quarterly Pub Date : 2023-10-30 DOI:10.1177/10776990231202698

Christopher M. Dobmeier, John J. Brooks, Nathan Walter, R. Lance Holbert

引用次数: 0

Abstract

A meta-analysis evaluated the persuasive effects of political satire and how such effects may differ between Horatian (light-hearted) and Juvenalian (acerbic) satire types. A synthesis of 33 studies ( N = 7,469) revealed that political satire is no more persuasive than serious news, but the data find several contingencies when distinguishing between satire types. Namely, satire type was found to interact with issue involvement and format, but not ideology or perceived humor. Particularly, persuasion was enhanced by Juvenalian sketch format (compared with news format) satire, as well as Juvenalian satire for high-involvement individuals, but was inhibited by Horatian satire for those same individuals.

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从点睛妙语到拳击:贺拉斯和少年政治讽刺的说服效应的元分析

一项荟萃分析评估了政治讽刺的说服效果，以及这种效果在贺拉斯式(轻松愉快的)和朱维纳式(尖刻的)讽刺类型之间有何不同。一项综合了33项研究(N = 7,469)的研究表明，政治讽刺并不比严肃新闻更有说服力，但在区分讽刺类型时，数据发现了一些偶然的情况。也就是说，讽刺类型被发现与问题卷入和形式相互作用，但与意识形态或感知幽默无关。特别是，与新闻形式相比，少年式小品形式的讽刺作品和少年式讽刺作品对高涉入个体的说服力都有增强作用，而对同一个体的贺拉斯式讽刺作品则有抑制作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journalism & Mass Communication Quarterly COMMUNICATION-

CiteScore

7.20

自引率

5.60%

发文量

期刊介绍： Journalism & Mass Communication Quarterly focuses on research in journalism and mass communication. Each issue features reports of original investigation, presenting the latest developments in theory and methodology of communication, international communication, journalism history, and social and legal problems. Journalism & Mass Communication Quarterly also contains book reviews. Refereed. Published four times a year.