The relationship between immersive experience and shelf life of mobile apps: an empirical study of a gaming application

Q2 Computer Science

Journal of Systems and Information Technology Pub Date : 2023-10-30 DOI:10.1108/jsit-03-2023-0056

Ali Balapour, Rajiv Sabherwal, Varun Grover

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引用次数: 0

Abstract

Purpose Mobile apps usually have a short lifespan, and this prevents the majority from surviving long enough to generate revenue for their developers. To address this issue, this study aims to recognize the role of engagement and immersion and develops a cognitive-affective theoretical framework to associate these factors with the lifespan of an app. Moreover, the authors focus on gaming apps because of their dominance on mobile platforms, and because a few of them become lucrative while the majority perish within a few weeks. Design/methodology/approach This study uses a longitudinal survey-based approach to collect data on one of the popular gaming apps (Pokémon Go), which received international attention. The design focuses on identifying factors that extend the lifespan of the app and affects users’ decision to continue or stop using the app over time. The authors use the survival analysis and structural equation modeling to analyze the theoretical framework. Findings The authors find the centrality of the users’ experience of immersion to extend the mobile app lifespan. Engagement influences immersion and immersion predicts users’ decision to continue or stop using the app. Users’ experience of immersion increases the probability of the apps’ survival by 12%. Originality/value To the best of the authors’ knowledge, this is the only study that proposes a theoretical framework, meticulously investigates the factors that can lead to survival of a mobile app and uses longitudinal data for the empirical analysis.

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沉浸式体验与手机应用的保质期之间的关系:游戏应用的实证研究

手机应用的生命周期通常很短，这使得大多数应用无法存活足够长的时间为开发者创造收益。为了解决这个问题，本研究旨在认识到用户粘性和沉浸感的作用，并开发一个认知情感理论框架，将这些因素与应用的寿命联系起来。此外，作者之所以关注游戏应用，是因为它们在移动平台上占据主导地位，因为其中一些应用变得有利可图，而大多数应用在几周内就会消失。本研究采用纵向调查方法收集一款广受国际关注的流行游戏应用(pokemon Go)的数据。设计的重点是识别延长应用寿命的因素，并随着时间的推移影响用户继续或停止使用应用的决定。作者运用生存分析和结构方程模型对理论框架进行了分析。作者发现，用户沉浸体验是延长手机应用生命周期的核心因素。用户粘性影响沉浸感，沉浸感预测用户继续或停止使用应用的决定。用户的沉浸体验使应用存活的概率提高12%。据作者所知，这是唯一一项提出理论框架的研究，细致地调查了可能导致手机应用存活的因素，并使用纵向数据进行实证分析。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Systems and Information Technology Computer Science-Computer Science (all)

CiteScore

4.40

自引率

0.00%

发文量

期刊介绍： The Journal provides an avenue for scholarly work that researches systems thinking applications, information systems, electronic business, data analytics, information sciences, information management, business intelligence, and complex adaptive systems in the application domains of the business environment, health, the built environment, cultural settings, and the natural environment. Papers examine the wider implications of the systems or technology being researched. This means papers consider aspects such as social and organisational relevance, business value, cognitive implications, social implications, impact on individuals or community perspectives, and the development of solutions, rather than focusing solely on the technology. The Journal of Systems and Information Technology is open to a wide range of research methodologies and paper styles including case studies, surveys, experiments, review papers, design science, design thinking and both theoretical and methodological papers. The focus of the journal will be to publish work that fits into the following broad areas of research: Behavioural Information Systems and Human-Computer Interaction, Data Analytics, Data, Information and Security, E-Business, Intelligent Systems and Applications, Logistics and Supply Chain Management/Optimisation, Social Media Analysis, Technology Enhanced Learning.