Online Food Delivery (OFD) Operation on Cross-Sectional Study on Consumers’ Perspective Regarding the Situation After the COVID-19 Pandemic in Klang Valley

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Abstract

In Klang Valley, users bought more food online and had it delivered during the COVID-19 pandemic. Many restaurants had to offer online food delivery services (OFD) to survive. Will the tendency continue post-pandemic? This study examines how OFD services’ users view them. Convenience motivation, perceived ease of use, time-saving orientation, and price-saving orientation affect future OFDS use. To solve the symptom, 372 respondents were surveyed online using convenience sampling to Klang Valley users. To indirectly compare ratios, demographic data was presented in descriptive analyses tables. Consumers' attitude is presented as the frequency of usage and as the convenience motivation increase, the consumers' attitude also increases (i.e., increase in frequency of usage). Time saving, price- saving, and perceived ease of use also plays a part to encourage usage and convenient. This study aims to highlight whether OFD services remains relevant and to infer the continuation of relevance.
基于消费者对巴生谷新冠疫情后情况看法的横断面研究的在线外卖(OFD)运营
在巴生谷,用户在网上购买了更多的食物,并在COVID-19大流行期间将其交付。许多餐馆不得不提供在线送餐服务(OFD)来生存。大流行后这种趋势会继续下去吗?本研究考察了OFD服务的用户是如何看待它们的。便利动机、感知易用性、省时导向和节省价格导向影响未来OFDS的使用。为了解决这个问题,我们对372名受访者进行了在线调查,对巴生谷用户进行了方便抽样。为了间接比较比率,在描述性分析表中提供了人口统计数据。消费者的态度表现为使用频率,随着便利动机的增加,消费者的态度也随之增加(即使用频率的增加)。省时、省价和易于使用也起到了鼓励使用和方便的作用。本研究旨在强调外发服务是否仍然具有相关性,并推断相关性的延续。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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