Dinner at Your Doorstep: Service Innovation via the Gig Economy on Food Delivery Platforms

IF 5 3区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Geng Sun, Yeongin Kim, Yinliang (Ricky) Tan, Geoffrey G. Parker
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Abstract

Despite the rapid growth of online food delivery (OFD) market, the impact of its three-sided nature—encompassing consumers, restaurants, and gig drivers—on incentives and payoffs remains unclear compared to the traditional two-sided model. This study examines how OFD platforms make optimal choices in a competitive environment involving pricing and service quality. The analysis reveals that insights from two-sided platforms don’t seamlessly translate to OFD markets. The triad nature of OFD can either dampen or heighten price competition in the buyer-seller market, altering subsidization dynamics for platforms. While conventional platforms suffer from negative network effects due to participation pressure, OFD platforms can adapt service strategies to mitigate this. However, introducing gig labor might not always benefit OFD platforms as it could trigger a prisoner’s dilemma situation by empowering competing platforms. The study underscores the dependence of platform strategies on network effects’ strength. As the gig economy rises, the employment status of gig workers garners controversy. The study demonstrates that implementing minimum wage regulations, while benefiting gig drivers, might diminish societal welfare. These findings offer guidance to policymakers aiming to balance gig workers’ interests with overall societal concerns.
家门口的晚餐:外卖平台上的零工经济服务创新
尽管在线外卖(OFD)市场增长迅速,但与传统的双边模式相比,它的三方性质(包括消费者、餐馆和零工司机)对激励和回报的影响仍不明朗。本研究探讨了OFD平台如何在价格和服务质量的竞争环境中做出最优选择。分析显示,双边平台的见解并不能无缝地转化为OFD市场。OFD的三重性质可以抑制或加剧买卖双方市场的价格竞争,改变平台的补贴动态。传统平台由于参与压力而遭受负面网络效应,而OFD平台可以调整服务策略来减轻这种影响。然而,引入零工并不总是有利于OFD平台,因为它可能会通过赋予竞争平台权力而引发囚徒困境。研究强调了平台策略对网络效应强度的依赖性。随着零工经济的兴起,零工的就业状况引发了争议。该研究表明,实施最低工资规定虽然有利于零工司机,但可能会减少社会福利。这些发现为旨在平衡零工工人利益与整体社会关切的政策制定者提供了指导。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
9.10
自引率
8.20%
发文量
120
期刊介绍: ISR (Information Systems Research) is a journal of INFORMS, the Institute for Operations Research and the Management Sciences. Information Systems Research is a leading international journal of theory, research, and intellectual development, focused on information systems in organizations, institutions, the economy, and society.
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