New Online Form of Activity Organization in Promoting Cultural Participation: Evidence from Parent–child Activities by Jiading Library

Abstract

ABSTRACT The ICT advancement and people's increasing cultural needs have stimulated China's online form of cultural activity organization. With highlights on such a new trend, this paper analyzes the impact of the newly‐invented online activity organization form on the participation ratio of parent–child cultural activities, which are vital in China's public cultural service system. Regression analysis indicates that the online activity organization form reduces the impact of limited available tickets and web browsing. It also relaxes the special time limit for public participation. Such an online form of activity organization deserves further attention considering its flexibility and convenience valued by the public.