A Study on the Influence of Audience Satisfaction on Multinational Adapted Films －Adapted Movie 〈Heosamgwan〉 Focusing on 〈Chronicle of a Blood Merchant〉 －

Abstract

The Korean film 〈Heosamgwan〉 adapted from Yu Hua"s novel 〈Chronicle of a Blood Merchant〉 is well received. Chinese and Korean scholars have made a lot of in-depth research on the adaptation of 〈Heosamgwan〉, from the narrative text to the adaptation strategy, but few of them have focused on the audience. In this study, a survey on satisfaction was conducted after watching the movie 〈Heosamgwan〉 for Chinese international students in Korea, and a SEM model was built based on the satisfaction theory. The relationship between storytelling, audiovisual effects, and emotional experience was analyzed through the model.