A Study on the Structural Relationship between ESG Management Activities, Authenticity, and Corporate Reputation of Restaurant Companies Perceived by Consumers

Abstract

This is a study on the structural relationships among environmental, social, and governance (ESG) management activities, authenticity, and corporate reputation of restaurant companies perceived by consumers. To examine these relationships, a research model and hypotheses were established based on the theoretical considerations of existing studies. The purpose of this study is to analyze the authenticity of ESG management activities of restaurant companies and the relationship between authenticity and corporate reputation. As a result of verifying the hypotheses presented through the research model, it was found that ESG management activities (eco-friendly management, governance) of restaurant companies had a positive effect on authenticity. However, among the ESG activities, the elements of socially responsible management did not appear to have an impact. Also sincerity has been shown to have a positive effect on corporate reputation. Therefore, in the course of this study, the hypotheses presented through the theoretical grounds of previous studies were partially adopted.