A Study on Beauty Tech and Experience Design Applied to Cosmetic Flagship Stores

Abstract

As the beautytech market grows, an increasing number of flagship stores are incorporating beautytech for customer experience. In line with this trend, the purpose of this study is to propose appropriate ways of beautytech and experience design in cosmetic flagship stores. The research adopts quantitative and qualitative methods, utilizing surveys for quantitative research and conducting 1:1 in-depth interviews based on Struass and Corbin’s grounded theory for qualitative research. From a practical standpoint, three points emerge. First, among the attributes of experience design, stimulating sensibility, especially in the visual aspect, is crucial. Second, fostering interactivity in the sales space is essential for stimulating purchase desires. Third, both sensibility and interactivity should be strengthened in the experience space. From an academic perspective, this study holds significance as it comprehensively analyzes the experience design of beautytech applied to flagship stores through a grounded theory approach.