Destination website benchmarking: A comparative analysis of MICE destinations of Japan and five emerging destinations in East Asia

IF 1.7 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Convention & Event Tourism Pub Date : 2023-09-11 DOI:10.1080/15470148.2023.2255732

Bomi Kang, Jumyong Lee, Sun-Hwa Kim, Bong Keun Jeong

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Abstract

In this study, using a modified Balanced Scorecard (BSC), we examined the effectiveness of Japan’s MICE (meetings, incentives, conventions, and exhibitions) websites against those of other major East Asian destinations. We compared the websites of Japan’s tourism boards and convention centers with 40 competing MICE websites (23 tourism boards and 17 convention centers). The results of this study demonstrated that modified BSC methods are a valid benchmarking tool for destination websites in a niche market such as the Asia-Pacific region. Japan fared the second out of the destinations evaluated on the BSC score. Specifically, Nagoya CVB and Pacifico Yokohama were ranked second for tourism boards and convention centers, respectively. Additionally, qualitative analysis reveals that the clarity of information on Japan’s websites is one of their major advantages over their counterparts in other Asian countries. A discussion of the findings is presented along with recommendations for further improvements.

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目的地网站基准:对日本和东亚五个新兴目的地的会展目的地的比较分析

在本研究中，我们使用改进的平衡计分卡(BSC)，对比其他东亚主要旅游目的地，考察了日本MICE(会议、奖励、会议和展览)网站的有效性。我们将日本旅游局和会议中心的网站与40个竞争对手的会展网站(23个旅游局和17个会议中心)进行了比较。本研究的结果表明，改进的平衡计分卡方法对于亚太地区等利基市场的目标网站是一种有效的基准工具。日本在BSC得分评估的目的地中排名第二。具体来说，名古屋CVB和横滨太平洋分别在旅游委员会和会议中心方面排名第二。此外，定性分析表明，日本网站的信息清晰度是其相对于其他亚洲国家的主要优势之一。对调查结果进行了讨论，并提出了进一步改进的建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Convention & Event Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.30

自引率

13.60%

发文量

期刊介绍： The Journal of Convention & Event Tourism provides multidisciplinary perspectives on conventions, exhibitions, and events. The journal provides global perspectives on this dynamic industry and encourages international submissions. All papers go through a double blind peer review process resulting in cutting-edge viewpoints on trends, innovations, and research regarding convention and event tourism. In addition, the Journal of Convention & Event Tourism includes conference and book reviews, critical reviews on major issues.