Analysis of Fitness Center Visit Behavioral Intention among Chinese Residents in Korea by Using Extended Model of Goal-directed Behavior

Li-Yan-Ran Zhou, Ji-Yoon Park, Chul-Won Lee
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Abstract

The purpose of this study was to analyze the behavioral intention of Chinese participants to visit the gym by using extended goal-directed behavior model. A total of 401 valid samples were collected and analyzed by using the convenience sampling method. SPSS and AMOS programs were used for frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation path analysis. The results of this study were as follows. First, human and physical service quality significantly affected attitude. Second, attitude, positive anticipatory emotions, negative anticipatory emotions, and perceived behavioral control significantly influenced aspiration. Third, subjective norms did not significantly affect aspirations. Finally, aspiration significantly affected visiting behavioral intention. This study found that service quality, attitude, positive anticipatory emotions, negative anticipatory emotions, and perceived behavioral control were emerged as the main factors in their visit behavior.
基于目标导向行为扩展模型的韩国中国居民健身中心访问行为意愿分析
本研究的目的是运用扩展目标导向行为模型,分析中国被试去健身房的行为意愿。共收集有效样本401份,采用方便抽样法进行分析。采用SPSS和AMOS软件进行频率分析、信度分析、验证性因子分析、相关分析和结构方程路径分析。本研究结果如下:第一,人力和体力服务质量显著影响态度。第二,态度、积极预期情绪、消极预期情绪和感知行为控制显著影响期望。第三,主观规范对期望没有显著影响。最后,期望显著影响访问行为意愿。本研究发现,服务质量、态度、积极预期情绪、消极预期情绪和感知行为控制是影响其访问行为的主要因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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