At the crossroads: generative AI and corporate risk management

Q2 Business, Management and Accounting

Journal of Business Strategy Pub Date : 2023-10-12 DOI:10.1108/jbs-09-2023-0196

Peter Buell Hirsch

引用次数: 0

Abstract

Purpose This study aims to identify the risks to corporate reputation presented by deepfakes and how to manage them. Design/methodology/approach The approach involves a review of the current literature on deepfakes across different sectors to create a clear picture of the risks that deepfakes entail and how best to deal with them. Findings While deepfakes are still mostly easily detectable, their sophistication increases daily, and corporations need both technology and culture shifts to deal with this evolving threat. Originality/value While deepfakes have been the subject of intense interest, to the best of the author’s knowledge, this is the first attempt to look at the problem from the perspective of corporate enterprise risk.

查看原文本刊更多论文

十字路口:生成人工智能和企业风险管理

本研究旨在识别深度造假给企业声誉带来的风险，以及如何管理这些风险。设计/方法/方法该方法涉及对不同部门的深度伪造的当前文献进行回顾，以清楚地了解深度伪造所带来的风险以及如何最好地应对这些风险。虽然深度造假仍然很容易被发现，但它们的复杂性每天都在增加，企业需要技术和文化的转变来应对这种不断演变的威胁。虽然深度造假一直备受关注，但据笔者所知，这是第一次尝试从企业风险的角度来看待这个问题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Business Strategy Business, Management and Accounting-Management Information Systems

CiteScore

4.50

自引率

0.00%

发文量

期刊介绍： The Journal of Business Strategy publishes articles with a practical focus designed to help readers develop successful business strategies. Articles should say something new or different and may propose a unique perspective. They should not offer prescriptions to CEOs on how to manage, but rather be directed toward middle and senior managers at companies of all sizes and types, as well as consultants and academics who want to think about their businesses in new ways. Coverage: As one of the few journals dedicated to business strategy, JBS defines strategy in the broadest sense and thus covers topics as diverse as marketing strategy, innovation, developments in the global economy, mergers & acquisition integration and human resources. We have a penchant for substantive, provocative and well-written articles. We also like to break the mould and include articles on topics readers are unlikely to find in other business publications.