Effectiveness of Video on Knowledge Gain Regarding Sugarcane Cultivation Practices among the Farmers

Rahul Pawar, S Devendrappa, D A Nithya Shree
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Abstract

Information and communication technology in agriculture provides solutions to agricultural challenges. The study was conducted in Athani taluk of Belagavi District in Karnataka state during 2020-21. ‘Before-After’ without control group experimental design was used to determine the effectiveness of video on knowledge gain regarding sugarcane cultivation practices among farmers. Video developed on “Sugarcane cultivation practices” was the subject matter selected for the study and tested for their effectiveness and acted as treatment for the study. 50 Sugarcane growers were selected for the treatment randomly. The results revealed that highest mean difference 3.72 was observed in case of integrated disease management, followed by integrated pest management (3.62) and weed management (2.38). The farming experience, land holding, achievement motivation, risk orientation, scientific orientation and cosmopoliteness were found to be positive and significantly related with knowledge gain. Therefore, efforts should be taken up to disseminate knowledge about recommended scientific farming practices by using information and communication technology tools especially video to educate farmers and thereby maximizing their benefits. Hence “Video” might be helpful for making the ‘sugarcane grower’ into ‘resource rich farmers’
视频对农民获取甘蔗种植实践知识的效果
农业信息和通信技术为农业挑战提供了解决方案。该研究于2020-21年期间在卡纳塔克邦Belagavi区的Athani taluk进行。采用“前后”无对照组实验设计来确定视频对农民甘蔗种植实践知识获取的有效性。关于“甘蔗种植方法”的视频是本研究选择的主题,并对其有效性进行了测试,并作为本研究的治疗方法。随机选择50个甘蔗种植户进行处理。结果表明,病害综合管理的平均差异最大,为3.72,其次是病虫害综合管理(3.62)和杂草综合管理(2.38)。务农经验、土地持有、成就动机、风险导向、科学导向、世界性与知识收获呈显著正相关。因此,应努力传播有关推荐的科学耕作方法的知识,利用信息和通信技术工具,特别是视频,对农民进行教育,从而使他们的利益最大化。因此,“视频”可能有助于将“甘蔗种植者”变成“资源丰富的农民”。
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